Career Area:MarketingJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Your Impact Shapes the World at Caterpillar Inc.When you join Caterpillar, you are joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.It’s More Than a Job, it’s a Career - YouTube (https://www.youtube.com/watch?v=Wf0PVJdUOWo)Why you want the job and why it’s awesome!Caterpillar’s Mining Center of Excellence is hiring a Senior Marketing Communications Consultant to develop promotional strategies and lead innovative projects for the growth of Resource Industries’ products and services. The successful candidate will collaborate extensively with the Mining Marketing Content and Customer Events teams, as well as other internal stakeholders, to implement and execute a comprehensive digital marketing and communications plan for mining.What you will do:This role has a worldwide impact and is responsible for the following:
Develop, implement, and oversee omnichannel marketing and communications strategy, media and communication plans, timelines, and budgets to deliver on the vision and business strategy.
Create, lead, and manage marketing campaigns from planning to analysis. This includes defining tactical initiatives and execution channels and continuously optimizing them to maximize performance.
Work with various internal and external teams to educate them on Mining's digital goals and strategy and ensure that each team is aware, able, and ready to deliver its part of the experience.
Partner with diverse teams across the enterprise, developing and leveraging strong networks across organizational boundaries and ensuring Mining is aligned with the existing enterprise digital strategies.
Conduct market/competitive research to identify new opportunities and build effective customer strategies.
Establish metrics to monitor and review the effectiveness of existing marketing strategies, suggesting necessary interventions for improvement.
Maintaining effective internal communications in the marketing department to discuss and align the marketing strategy.
Develop presentations and present projects and strategies to leadership.
Maintain and audit Caterpillar Mining’s digital channels.
What skills you will have:Customer Focus: Extensive knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and the ability to leverage that information in creating customized customer solutions.Collaborating: Extensive knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.Creativity: Extensive knowledge of the approaches, tools, and techniques for promoting creative, original thinking and the ability to apply it to a variety of business situations. Demonstrated proficiency in building and executing B2B multi-channel marketing campaigns and/or programs.Effective Communications: Understanding of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors. Marketing communications experience focused on customer communications and digital marketing.Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Self-starter and energetic team player.Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization. Demonstrated leadership and organizational skills.Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants, and suppliers).Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market. Understanding and ability to analyze, report, and optimize campaign performance.Top Candidates will also have:Understanding of Caterpillar mining equipment portfolio.Salesforce Marketing Cloud Certification.Google Analytics certification.Proficiency in Office 365 suite of tools.Additional information:The location for this position is Tucson, AZ, or Peoria, IL.Relocation assistance is not available for this position.This position will require 25 % travel.Sponsorship is not available.Closing date: April 21st, 2024.What you will get:Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world.Here you earn more than just wage, because we value your performance, we offer a total rewards package that provides:
Competitive Base Salary
Annual incentive bonus plan
Medical, dental, and vision coverage
Paid time off plan (Vacation, Holiday, Volunteer, Etc.)
401k savings plan
Health savings account (HSA)
Flexible spending accounts (FSAs)
Short and long-term disability coverage
Life Insurance
Paid parental leave
Healthy Lifestyle Programs
Employee Assistance Programs
Voluntary Benefits (Ex. Accident, Identity Theft Protection)
Subject to annual eligibility and incentive plan guidelines.Final details:Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.For more information, visit caterpillar.com. To connect with us on social media, visit caterpillar.com/social-mediaVisa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.Posting Dates:April 3, 2024 - April 21, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .
