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Cat Footwear comes from a world of industry and action. A world where you can build anything. Where effort is everything. Where hard work pays off. Where others see obstacles, we see opportunity. We are Earthmovers. Distributed in more than 150 countries, the brand has grown from a small collection of work boots into a global lifestyle brand.As the Brand Marketing Manager, you will lead the development and execution of strategic marketing plans for major initiatives, implementing activation across accounts and global markets, and leading a synergistic global go-to-market. The oversight of these responsibilities is geared toward maximizing sales growth and deepening the consumer’s awareness of and affinity for the brand’s product offering.
Manages key milestones calendar for story development.
Manages the creative brief process to develop category story positioning; manage integrated category content, asset needs, timelines and budget parameters.
Manages the development of assets to internal and global marketing teams for execution in market.
Manages seasonal cadence and structure of regional marketing share outs.
Work with internal marketing teams, across digital, account and consumer and DTC to determine proper needs and execution by channel, and one aligned voice.
Manages the development of seasonal category sell-in and sell-thru toolkits for global product marketing stories.
Develops and executes marketing programs for Brands direct to consumer (DTC) “capsule” product launches including storytelling, securing assets and collaborating with the DTC team.
Responsible to drive partnerships with product creation teams to drive seamless brand product and marketing strategies. Communicates with sales teams to ensure that global product positioning and objectives are well defined and deliver a consistent brand message.
Uses consumer insights strategy ensuring consumer insights are imbedded cross functionally with a global view.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Bachelor’s degree or equivalent experience required. 5+ years of marketing experience. Solid written communication skills and demonstrated comfort level with public speaking. Solid understanding of global markets Proven track record for developing and executing new initiatives. Able to multi-task and prioritize projects. Comfortable in fast-changing, fast paced environment with tight deadlines.WORKING CONDITIONSNormal office environment. Travel may be required.The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled). Brand/Group Assignment: Caterpillar External Company Name: Wolverine Worldwide External Company URL: www.wolverineworldwide.com Street: 9341 Courtland Drive NE
