The Brand Strategy Director will play a critical role in driving measurable growth for both our clients and our business. This position requires deep agency experience and a strong understanding of how creative, media, and data intersect to build high-performing brands. The strategist will lead efforts across key accounts, strengthening client relationships, increasing retention, and supporting organic growth.This role will also contribute significantly to new business efforts by crafting compelling strategic narratives and uncovering audience and category insights that set our proposals apart. They will collaborate closely with creative teams to shape messaging, with media teams to ensure campaigns reach the right audiences, and with analytics teams to measure success and drive continuous improvement.Responsibilities include formulating and presenting strategic recommendations to clients, coordinating internal resources to deliver strategy guidance, leading internal account planning exercises, and developing repeatable consulting frameworks that can be executed by RRD teams.The ideal candidate is equally comfortable working independently and collaboratively. They can take high-level business challenges shared by clients, ask the right questions, and translate that input into actionable, insight-driven strategies. Whether working individually to develop a go-to-market plan or working cross-functionally with creative, media, data, and account teams, they know how to connect the dots and build strategies that solve real problems and drive results.Responsibilities:Strategic LeadershipLead brand strategy development across client engagements, defining positioning, messaging frameworks, brand architecture, and audience segmentationBuild strategies that connect creative, media, and data, ensuring all work ladders up to a unified brand vision and business goalsTranslate insights into compelling brand activation plans and campaign platformsContribute to pitches, proposals, POVs, and strategic planning documentsEnsure brand alignment across channels and paid media plansPartner with analytics teams to extract insights from performance data and refine go-to-market strategiesWrite smart, focused creative briefs that bridge client objectives and breakthrough ideasGuide clients through strategic & tactical planning, including product launches, rebrands, content strategy, and campaign planningPresent clearly and confidently to both internal teams and external clientsMarketing Optimization & Execution Omnichannel Marketing Optimization – Provide holistic cross-channel planning and execution across paid, earned, and owned media, ensuring clients achieve maximum ROI.Personalization & Audience Targeting – Develop advanced segmentation and personalization strategies, using data-driven insights to improve engagement and conversions.Attribution & ROI Analysis – Deliver marketing attribution modeling to provide clients with clear insights on budget allocation, performance impact, and long-term strategy.Client PartnershipExecutive-Level Consultation – Act as a trusted advisor to senior clients, guiding high-level marketing strategy and investment decisions.Proactive Client Communication & Strategy Reviews – Conduct regular strategic reviews and performance deep-dives to ensure alignment with business goals and evolving market dynamics.Innovation & Growth Planning – Introduce new strategies, emerging technologies, and market opportunities, ensuring clients stay ahead of industry trends.
