The Account Director is responsible for understanding and representing Digital products, services, and solutions to clients. As Account Director of Retail Media Product Sales, you will be responsible for
developing and driving the sales business strategies and overall new digital business to drive revenue and
increase market share through innovation. The Account Director will pursue opportunities through organic growth,
new business opportunities and through an effective partnership/sales strategy with the internal sales team and
clients to sell in Retail Media to meet our client’s needs. The position requires product knowledge, an
understanding of industry trends, and ability to develop strategic plans with a high level of initiative, planning and
foresight to maximize sales and revenue from existing clients as well as new clients and prospects. In the
position you will act as a subject matter expert and mentor to less experienced sellers.
Key Responsibilities:Establishing a strategic and sophisticated consultative process which engages new and existing clients regarding the promotion and marketing of services and solutions and capturing all revenue opportunities, expanding knowledge base of client business/objectives and requirements, building meaningful value-added relationships by: (70%)
Building strong partnerships and sales strategies with existing and new clients through developing a deep understanding of their businesses and marketing/advertising initiatives.
Engage other RRD product sales experts to propose optimum customer solutions
Effectively communicate how best to promote RMN products and services to best fit a client or prospective clients needs (Travel may be necessary)
Align and implement annual strategic business plan for RMN to drive revenue and new business creation across the product.
Create and develop executable programs, materials and processes that are driven by market and business insights · Be considered a business partner by the customer; maintain and grow customer accounts by: (30%)
Providing valued, comprehensive and strategic account management.Ensuring tactical and flawless implementation of products, services, and solutions.Staying current on industry/vertical trends, best practices, client relationship management and business development.Researching, tailoring, and teaching commercial insights to clients.Remaining point of contact to ensure client’s concerns are addressed.Meet with clients onsite quarterly to build relationships and drive value.Attend industry conferences to keep up to date on industry trends and meet prospective clients.
