Participate in research activities to identify customer and stakeholder needs, derive insights, and work with member experience team members and other internal key stakeholders to translate insights into strategic and tactical action. Conduct generative and evaluative research, analysis & synthesis, persona development, and measurement to create products and experiences that align to both business and member needs. Working across multiple projects, collaborate with designers, developers, product managers, and other key stakeholders to integrate the research output with key decisions throughout the organization.