WHAT DOES A SENIOR ANALYST MANAGER DO?Senior Analysts mine and visualize data to tell a strategic story about a brand, campaign and/or customer. Their curiosity about the data leads to strategic key takeaways, insights and optimization recommendations that reflect performance, impact and future opportunities to do better tomorrow than they did today. Senior Analysts are curious caretakers of data who are proactive, solution-oriented, vigilant and accountable for the product of their work and the journey that produces it.   Senior Analysts are data experts with multi-channel marketing experience who utilize data visualization and storytelling skills to advance a client’s strategic initiatives. Experience in multi-channel marketing with a focus on digital, including but not limited to: Web, Email, Paid media (e.g., search, banners, etc.), Social media, Organic search, Mobile apps .“Pulling” and “manipulating” data from at least one database system (SQL server, MySQL, Oracle, Microsoft Access, Alteryx or comparable system)  Implementing an analytics report from start to finish  Designing reports from requirements (e.g., measurement plan)  Utilizing data visualization platforms like Tableau, Domo, etc.  Providing a narrative that indicates what the data is saying, how to put it in context and what to do next (e.g., “what,” “so what” and “now what” narrative)  Actively participate in defining and implementing measurement plans  Ensure reports stay true to the plan’s key performance indicators and strategic goals  Provide “key takeaways” and “optimization” recommendations that are based in a client’s strategy  Serve as a single point of contact for a project to the Account, Planning and Project Management teams  Coordinate efforts across Relationship Marketing, SEO, SEM, Social Media, Field Experience, etc.  Leverage Data Science to dive deeper into data, producing valuable insights  Participate in regular peer reviews in order to improve the capabilities of the team and continuously elevate quality of work  Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.  All other duties as assigned  Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by an employee with a disability, unless such accommodation would cause an undue hardship for EVERSANA. If reasonable accommodation is needed to perform the essential functions of your job position, please contact Human Resources.
