Marketing Director

Marketing Director

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Job Description

Chick-fil-A Harvey and Marrero are seeking a Marketing Director who will serve on the leadership team for both locations and provide strategic thinking and strong leadership to two Marketing Coordinators as they own Marketing for the entire organization. The Marketing Director will report to and be intentionally developed by the executive team: the Operator, Business Director, and the Executive Directors. The Marketing Director will spend their time networking in the community, leading the marketing team meetings and assessing their performance, setting weekly goals, and supporting the team operationally when needed. This leader must be able to think like an owner as he/she oversees and thinks for the brand for both locations. Growth for this position could look like leading a larger team, owning more of the New Orleans market, or even pursuing the opportunity to become an Owner/Operator.

• Creating and executing a strategic marketing plan that spurs sales and brand growth for the restaurant (i.e., increase transactions, check averages, outside sales)
• Strengthening the restaurant’s digital & social presence to build emotional connections with guests and escalate reach & awareness
• Building, teaching, and developing the broader restaurant team’s marketing mindset
• Partnering with the Business Director & Executive Directors to strategically lead and grow the business
• Learning and living the Chick-fil-A Way (e.g., culture, values, mission, etc.)
• Directing a team of marketing executors and specialists to deliver on the growth strategy’s objectives and initiatives
• Collaborating with Operations to understand capacity, design solutions, and develop an effective restaurant
• Developing and leading systems to ensure the healthy growth of sales (i.e., training Team Members to personalize orders, following up with catering Guests, etc.)
• Managing the budget, including donation allotments and digital offers, to maintain business costs
• Providing weekly sales reports to the Executive Leadership Team
• Occasionally leading the organization and execution of staple restaurant events (i.e., Daddy Daughter Date Night)
• Analyzing guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy
• Carrying out a Customer Relationship Management (CRM) program with those who frequently engage with the catering business
• Continuing to learn and grow professional skillset while simultaneously elevating the team’s mindset
• Supporting the Operations team during rush hours and for large orders
• Developing and maintaining strong relationships with key influencers in the community to increase brand awareness and sales

Qualifications

• Bachelor's degree required
• Marketing experience required
• 1-5+ years of relevant experience, experience in leadership or managementis a plus
• Possesses a growth mindset; strategic thinker
• Flexibility; ability to adapt to various situations
• Performs with excellence; detail-oriented
• Servant-hearted; heart for customers, team, and community
• Digitally fluent; analytical aptitude; data driven
• Operations conscious; ability to work alongside the team when needed
• Possesses brand acumen; can accurately represent the Chick-fil-A brand
• Comfortable networking in the community with schools, businesses, churches, etc.

Additional Information

Health Benefits, Bonus Opportunity, PTO, 401K, Mentorship