Introduction of role, purpose: As a Senior Marketing Manager, you actively shape the future of Experian in the DACH region.
You develop and own a holistic marketing strategy that positions our company sustainably in the local market. You are the central point of contact for demand generation and lead quality – managing multi-stage campaigns from concept to monitoring. Together with regional marketing colleagues and local sales teams, you take our audience engagement to the next level – data-driven, user-centric, and truly value-adding. You think in use cases, not just channels, and you're eager to not just manage marketing, but to have a real impact. If you're ready to take ownership and create meaningful results, you're exactly who we're looking for.Our goal: To make Experian visible and relevant in DACH as the leading provider of data insights.Main responsibilities, tasks, duties:You take ownership of the strategic development of our demand generation and contribute your ideas from concept to execution:Development, management, and continuous optimization of a one- to multi-year marketing strategy in alignment with executive leadership and relevant stakeholders.Responsibility for strategic lead generation in close collaboration with sales leaders across different markets, covering the entire funnel, and defining and implementing measures to improve lead quality and quantity.Planning, execution, and optimization of campaigns across various channels, including performance analysis and ongoing fine-tuning, making sure to define and monitor achievement of success metricsAnalysis of market trends, competitive activities, and customer needs as a foundation for evolving the marketing strategy, closely integrated with regional/local product management and local sales teams.Independent management of external agencies and service providers.Shaping of processes, content creation, and event planning.Use and further development of our MarTech platforms Eloqua and Salesforce for data-driven, scalable marketing.
