As Working Student (m/f/d) in Marketing, you will support our DACH Marketing team in a variety of operational and strategic activities across digital marketing, content creation, campaign management, social media, events and CRM data management. You will play an important role in ensuring smooth execution of marketing initiatives, maintaining high-quality data within our systems, and helping to increase the visibility of our brand across multiple channels.As an integral part of the Marketing team, you will collaborate with local and regional stakeholders as well as external partners and service providers. This role offers the opportunity to gain hands-on experience in B2B marketing, apply your academic knowledge in a business environment, and further develop your communication, organizational and analytical skills alongside your studies.This role is based in the Erfurt area and offers a hybrid working model with the flexibility to work partly remotely. Regular on-site attendance in Erfurt is expected, particularly during the onboarding period and for team collaboration. This is a fixed-term position until 31 March 2027.Main responsibilities, tasks, duties:Support a variety of marketing activities across digital campaigns, social media, content marketing, events, and lead generationCreate and publish engaging content for digital channels, including social media, websites, and email campaignsConduct market, industry, and competitor research to identify trends and opportunitiesHelp plan, execute, and optimize marketing campaigns while tracking and analyzing performanceContribute to the management and improvement of customer and prospect data within our CRM systemSupport the organization of events, webinars, and trade fairsCollaborate with internal teams and external partners on marketing projects and promotional activitiesGain hands-on experience with modern marketing tools, digital channels, and performance analytics
