Address: USA-ME-Scarborough-145 Pleasant Hill Rd Store Code: Hannaford External Comm (2761058) Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.The External Communications Specialist is responsible for supporting and driving a comprehensive communications and public relations strategy to advance and protect the Hannaford brand. The specialist is responsible for executing the strategy under the direction of the Manager External Communications. Includes writing, editing and other day-to-day activities supporting internal business functions and thought partnership. In doing so, the specialist is a steward of the brand’s strong reputation while fostering broader awareness of activities and commitments with our associates, customers, and community partners. The specialist collaborates with many internal stakeholders and many external vendors and stakeholders to ensure a cohesive message is received by our associates, customers and community partners, which includes key media across Hannaford’s marketplace. Primary Duties and Responsibilities:
Develops and executes comprehensive public relations and media outreach strategies for assigned programs
Coordinates with PR agency of record, internal communications team, internal marketing partners and global stakeholders to bring stories to life
Drafts press releases, statements, talking points, and editorial content as needed
Works directly with stakeholders, as needed, to formulate responses to media, customer care, and social media inquiries and comments
Supports the management of the work of outside suppliers, community partners, and agencies, as needed, to effectively complete PR projects (examples: global reporting, annual ESG report, event management support, etc.)
Represents the company at community and media events
Leads the creation of and maintenance of key media assets, databases and department resources
Executes regular media monitoring and develops coverage reporting for internal stakeholders and senior leadership
Qualifications and Experience:
Bachelor's degree
3-5 years’ experience in Communications, Journalism, or Public Relations
Preferred:
Experience within a retail, grocery, or CPG organization
Skills and Abilities:
Expert written and oral communication skills.
Strong relationships with the media and track record of success with media placements.
Strong project management skills and ability to manage multiple priorities and deadlines.
Excellent attention to detail.
Prudent discretion and judgement in handling sensitive and confidential information.
The Salary Range for this Position is $72,880 - $109,320.
Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law. Job Requisition: 391501externalUSA-ME-Scarborough882024
