“We enable greatness in people and organizations everywhere. ”FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart . We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass , which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100 , Fortune 500 , thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.To learn more, visit franklincovey.com .Title: Marketing Communications DirectorDivision & Department: Education MarketingStatus: Full-Time ExemptReports to: VP, MarketingLocation: Remote – Anywhere in the contiguous USJob SummaryWe are in search of an experienced and visionary marketing leader to spearhead our strategic communication efforts. This pivotal role will focus on creating a premier social media presence, amplifying global brand awareness, and establishing thought leadership within the K-12 and higher education sectors. The successful candidate will collaborate with internal teams, clients, and key influencers to elevate our brand and guide public relations initiatives to enhance and safeguard our reputation. This is a unique opportunity to contribute to our mission of unleashing potential in students, educators, and school communities around the world.Essential Job Functions
Establish and drive multi-channel communications strategies.
Expand and elevate our global social media presence
Establish and implement proactive PR strategies build brand awareness and drive demand.
Monitor and respond to PR concerns in coordination with the Education VP of Sales and the FranklinCovey Director of Public Relations.
Coordinate with the product launch and product marketing teams around messaging & positioning for new and existing product lines as well as targeted campaigns and initiatives.
Engage with our community members and stakeholders to identify and amplify stories of impact across multimedia channels.
Manage the education marketing team’s corporate and internal communication strategy around initiatives, launches, campaigns, etc.
Maintain brand voice and brand integrity across all platforms and modes of communication.
Work with FranklinCovey’s Director of PR to manage media relations and develop contacts with clients, and community leaders.
Recommend and screen thought leaders to participate or partner with us for events, podcasts, and publications.
Assist in the creation of digital, video, audio and print content.
Identify and report on key metrics and KPIs that demonstrate the impact and ROI of our communication channels.
Partner with the VP of Marketing and Director of Marketing to effectively allocate and manage the budget needed to drive the expected outcomes of our communication strategies.
Assume tasks within Wordpress, Marketo and Salesforce.
Ability to travel as needed – average of 4-8 times per year.
Basic Qualifications
Bachelor’s or advanced degree in communications, marketing or a directly related field.
7+ years of communications, marketing, public relations or directly related experience.
Experience managing digital content.
Preferred Skills/Experience
Demonstrated knowledge and proficiency with communications technologies.
Demonstrated experience with social media listening and reputational management.
Excellent verbal communication and presentation skills.
Working knowledge of content management systems and digital graphics production.
Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro.
Familiarity with social media platforms and social media marketing.
Experience in the K-12 education sector.
Demonstrated experience with employee advocacy programs.
Impeccable copywriting and copy editing abilities.
Demonstrated experience with earned media & media relations.
Willing to assist in a variety of projects and roles to ensure overall success of the marketing team.
Attention to detail and the ability to build and follow systems and processes.
Proficiency with Microsoft Office (Excel, PowerPoint, Word)
Established media relations.
For location-specific compensation:California - Anticipated compensation for this position is $115-125k. Actual offer may be outside of this prediction and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.Colorado - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=PMH56oHawaii - Not hiring in this locationIllinois - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=xfIwZdMaryland - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=Gjo8abMinnesota - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=BcZzdMNew Jersey - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=BcZzdMNew York - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=NiFkGXVermont - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=gVfOpgWashington - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=meLOkjWashington DC - https://franklincovey365.sharepoint.com/:b:/s/NewHireDocsPublic/ESiFu5FEAMtPlgGreF-Gh9ABeqm2l7LBds0rOJ7-djnjxw?e=S8UeOoBenefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more. Please visit https://franklincoveybenefits.com/ for details.#LI-Remote#LI-ZS1Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.Employer InformationPlease visit franklincoveybenefits.com for a complete US benefits overview. Benefits may include medical, dental, or vision insurance, HSA, PTO, 401(k), holiday pay, employee stock purchasing options, or other benefits. To determine status eligibility, visit https://franklincoveybenefits.com/enroll/ .For an overview of our Interview Process, please visit https://franklincovey.com/careers/working-at-franklincovey/ .FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit https://www.franklincovey.com/careers/notices-and-provisions/ for our full Equal Employment Opportunity policies and Notice and Pay Transparency Nondiscrimination Provision.Direct Reasonable Accommodation requests toaccommodations@franklincovey.com.For our Privacy Policy, please visit https://www.franklincovey.com/privacy (https://sites.google.com/franklincovey.com/equal-employment-opportunity/adaraptnp) .
