As part of the Auberge family, Digital Marketing Manager will be responsible for partnering with hotel marketing leaders to activate the paid and organic digital strategy for the Collection. Under direction from the Digital Marketing team leaders, this person will take the lead role in digital ad creation and content activation across owned and paid channels in collaboration with field marketing and communications team members. This role will position Auberge as a global, leading, luxury lifestyle brand, ultimately elevating the perception of the brand in North America and Europe among affluent and ultra high net worth individuals.Performance Marketing: Digital Activation, Ad Creation and MaintenanceCMP/DSP: Own and manage digital campaign management platform (e.g. Google Campaign Manager 360).Support initial selection/implementation of CMP/DSP software.Become an expert user and administrator of selected CMP/DSP software.Ad Builds: Own search & paid social ad updates; Guide field teams on best practices. Own and manage activation of search ads (RSAs, Demand Generation, YouTube, etc) with digital agencies.PM ad updates / builds with hotel and/or digital agency; Solicit review/approvals.QA / proof creative to ensure relevance, accuracy and ads enhance and elevate the brand.Maintain current record of active ads across display, social and PPC for all hotels.Traffic ads to publishers Training: Coach field on trafficking ads including proper tagging Manage projects using Asana Digital Analytics & ReportingLead monthly digital media reporting including liaising with analytics, aggregating publisher/network data, report validation, interpreting and communicating performance to field marketing teams.Schedule and lead regular ecommerce calls with field marketing leaders.Stay up to date on new trends and opportunities within the digital space and bring informed recommendations to the teamAd hoc analysis of destination or hotel-specific digital performance to derive actionable insights and recommend strategies and tactics for increasing revenue online with specific action plans rooted in data. Expense Tracking / BillingMonthly invoice reconciliation for centrally managed media buying.Download & distribute receipts to hotels bi-monthly for PPC / Paid Social / TravelAds.Support monthly expense reporting (via Concur) & Agency cross-bill.Maintain expense tracking vs forecast for Auberge Home Office Budget
