Reporting to the Chief Executive Officer, the Director of Communications and Public Relations develops short- and long-term comprehensive marketing communications plans, strategies, messaging and campaigns along with budget recommendations based on the College’s strategic goals, which will proactively advance the interests of the College. 25% Media/Press Relations/Public RelationsProactively plans and executes a full range of national press/media activities while building and maintaining relationships with the media to secure high-level media coverage for ACMG through news releases, feature/trend stories, interviews, etc. Manages the press outreach and coverage of the ACMG Annual Meeting including TV coverage, national and international mediaRepresents ACMG to other high-level organizations such as NHGRI’s National DNA Day, the Smithsonian Genome Exhibit and othersAnticipates and manages crisis communications30% Member CommunicationAs Managing Editor, is responsible for the overall planning, design, production and distribution of the College’s newsmagazine, The ACMG Medical GeneticistServes as Editor of the monthly electronic member newsletter, ACMG in ActionWrite, edit and proof a broad range and large volume of communication materials for members and other audiencesDevelops, writes and oversees the production of a broad range of communications materials including writing and editing news releases, media materials, press kits, speeches, talking points and presentations25% Strategic Communications and Marketing CampaignsAs a senior staff member, works with the College President, Board of Directors and Chief Executive Officer to translate the College’s strategic plan into effective communications strategies for a wide range of audiencesProvides thought leadership, counsel and expert advice to ACMG leaders on a broad range of communications issuesCreates and implements systems to provide ongoing qualitative and quantitative measurement for data-driven decision making and to measure success and reporting including marketing, media relations and social mediaOversees comprehensive strategic and marketing communications campaigns for a broad range of ACMG products and services, positioning the College as the “go to” organization in medical genetics and creating a positive external perceptionCreate international Medical Genetics Awareness Week campaign to celebrate the contributions of the entire medical genetics team to patient care and public health including social media, press relations, advertising, signage, graphics and other marketing initiativesProvides communications, media relations and social media counsel to the ACMG’s peer-reviewed journal, Genetics in Medicine, working closely with the Editor-in-Chief and Managing EditorWrites RFPs and negotiates contracts with vendors as necessary for communications projectsUtilizes excellent organization and project management skills to manage multiple large scale, complex projects simultaneously while meeting deadlines and staying within budget15% Social MediaOversees the College’s extensive social media presence and strategies and program execution.  Creates and upholds social media policies and acts as internal social media expert.  Stays abreast of new and emerging social media platforms and recommends and implements new programs as appropriate.  Tracks and analyzes social media effectiveness. Creates effective ways to engage audiences and builds followers and communityResponsible for overseeing every aspect of our social media channels including Twitter, Facebook, LinkedIn, YouTube and Instagram to amplify ACMG’s voice and strengthen our reputation5% ACMG Brand and Visual CommunicationsGuides and enforces the consistent use of branding and messaging to ensure that all ACMG communication is of a consistent voiceEnsures all communications uphold the College’s reputation including overseeing the development and implementation of the College’s branding strategies and creation of the ACMG Style GuideProvides internal communication expertise, counsel and support for internal departments’ communication and media relations needHires and directs outside vendors including graphic designers, freelancer writers, printers and video producers to produce communication materials in a high-quality manner, on deadline and on budget
