The Manager, Consumer Insights will provide research leadership, planning & execution, high end analytics, and strategic business analysis supporting the organization and institutions.  Areas of research include student prospects and influencers, current students, and alumni, as well as environment and competitive scanning. This position is expected to bring the consumer perspective to assist in building marketing initiatives that create positive brand perceptions and increased consideration, while also assisting in product-related decision making.  Critical skills required for this position include: Leadership, Project Management, Analytical Thinking, Creativity, Problem-Solving, Teamwork, and Communication. This position reports to the Senior Director, Consumer Insights. Serves as lead analytics representative for institutional marketing.Performs constant funnel performance analysis. Forms hypotheses and determines appropriate team members for analyses. Presents findings with data-driven recommendations to optimize business. Monitors ‘state of the business’ as it pertains to marketing and new enrollment growth. Keeps stakeholders informed and aligned on what factors are driving performance levels and what can be done to address.Tracks and organizes institutional analytics priorities. Liaises between marketing analytics function and institutional analytics.Composes and presents regular and ad-hoc data stories. Presents to CMO and institutional leaders on a regular basis. Leads annual planning process, capturing marketing and enrollment benchmarks necessary to meet organizational targets.Manages multiple projects and priorities independently to support multiple internal and external clients.Ensures timely, accurate, and appropriate application of analytical models. Leads highly complex and advanced analytical studies, including consumer and market segmentation, business driver analysis, marketing mix modeling, conjoint analysis, pricing studies, and industry/institution forecasts, etc. with manager guidance. Includes oversight of predictive quantitative modeling as needed in areas such as enrollment projection and media channel effectiveness.  Includes integration of segmentation into annual business and marketing planning processes.Synthesizes primary and secondary brand research to assist in the development of effective brand positioning and business recommendations.Delivers data stories throughout the organization, ensuring performance clarity at all levels of the organization.Drives continuous improvement within analytics function, sharing and adopting best practices within center of excellence.Completes other duties as assigned.Complies with all policies and standards.
