Why this role existsBlend's marketing function has grown into a global operation that spans the full marketing funnel, from brand and market perception through demand and pipeline. We are looking for a senior marketing leader to partner with the Head of Global Marketing to drive impact.Blend has a clear identity and a real point of view. This role takes that foundation and expands it. The goal is to make the story land harder in the markets we are going after and extend it into the categories and regions we are moving into next, with tangible impact on the business. That means shaping how we describe ourselves, holding the through-line across various areas that reach the market, and making sure the story is consistent whether it shows up in an analyst evaluation, a press release, a conference stage, or with our partners and clients.That partnership will look different depending on the work. Some of it is collaboration: setting strategy together, pressure-testing decisions, working through team scalability. Some of it is trusted ownership: taking a set of priorities, being accountable for the outcome without needing to check in, and managing a team with driven execution.The shape of this role will also evolve as the business does. Today the center of gravity sits in business storytelling: translating growth objectives into a narrative the market believes, and making sure it holds up wherever Blend is evaluated. Over time it is likely to expand into growth priorities like events, partner marketing, and demand.Where you will have impactOur approach is account-based. We put focused energy against a defined set of target accounts and named markets, which means the narrative, the campaigns, the events calendar, the partner motions, and the regional plans all have to point in the same direction. A meaningful part of this role is making that focus real — and keeping it disciplined when it would be easier to broaden.Market narrative and strategic consistencySharpen how Blend describes itself in market, including category positioning, differentiation against the firms we compete with, and the through-line that connects our thought leadershipOwn the messaging architecture that campaigns, events, sales enablement, executive communications, and partner materials all draw fromEstablish the editorial standards and governance that keep the story consistent across regions, functions, and channels, and define what good looks like so the standard survives without you in the roomServe as the editorial check on the work that carries the most reputational weight: press releases, analyst responses, executive bylines, and launch narrativesAbility to define success metrics, track and develop reporting that supports decisions made in this area and their expected or actual impact to the business.Reputation and market perceptionOwn how the business storyline lands publicly — earned media, thought leadership, and executive visibility that put Blend's leaders in the conversations that shape our marketGuide the analyst relations approach alongside the Head of Global Marketing and the senior leadership team: which evaluations we pursue, what we say in them, and how we build durable standing with the firms that define our categoryTurn client outcomes into credible, well-sourced proof that carries weight with buyers, analysts, and mediaGrowth capacity and planningPartner with the Head of Global Marketing on the annual and quarterly plan, translating company growth priorities into sequenced, resourced marketing workOwn the measurement framework for your areas: what we are accountable for, how it is tracked, and how it gets reported to the executive team and the boardBring rigor to investment decisions, including where to spend, where to stop, and what tradeoffs we are makingBuild the growth capacity that makes the storyline usable — enablement, client-facing materials, and proof that moves an account conversation forward with sales and the client business unitsAlign the events calendar and partner motions to the same storyline and the same target accounts, so what a buyer hears from a stage, a partner, and our teams is one consistent storyTeam leadership and global operating consistencyLead a group of marketers spanning communications, content, design, and enablement, and grow the team as the plan requiresCoach senior individual contributors and managers, set performance expectations, and build a benchBring resources and operating consistency to the global teams that carry growth — shared knowledge, shared content, and reuse that compounds across regions instead of restarting in each oneRun the cadence that keeps a distributed global team aligned and engagedPush the function's AI-native operating model forward, using the tooling and knowledge infrastructure the team is building rather than treating it as a side project
