We are seeking a strategic and detail-oriented Senior Marketing Specialist to lead paid media creative, reporting, and campaign execution across multiple channels. This role is pivotal in shaping our creative strategy and calendar, optimizing ad performance, and collaborating with internal and external agency stakeholders to drive impactful marketing initiatives.Own the monthly creative planning process for paid media campaigns.Manage & evaluate asset performance and make data-driven decisions on what to add or remove.Traffick new creative assets to media partners (e.g., Horizon) and manage launch timelines.Develop insights and produce reports for leadership on campaign creative effectiveness in partnership with the agencyLead internal ad copy creation and approval process leveraging  AI tools for ideation and initial drafts.Collaborate with compliance teams to ensure advertising standards are met.Manage media budget invoicing and accruals to ensure accurate media spend and allocationEnsure timely and accurate financial documentation.Performs other duties as assigned.Complies with all policies and standards.
