Duties:StrategyLead annual strategic planning process by engaging key stakeholders to develop an actionable plan to meet corporate objectives and drive profitable growth for the company.Design and implement a robust operating system to track and monitor the strategic initiatives throughout the year. Take corrective actions as necessary to achieve desired outcomesIdentify opportunities for growth in core and adjacent spaces via organic investments, partnerships and M&A. Support partnership and M&A due diligence effortsProduct and Portfolio ManagementOwn and lead product management for products where SDI is the “global product owner / design authority” and support all regions. This includes managing the product / portfolio through its full life cycle including certification and sustaining effortsProvide regional support to global product managers where SDI is not the global product owner / design authorityRegardless of location of design authority – play an proactive part in determining the correct Global answer for portfolio decisionsOwn management of portfolio of products supporting the region. Quarterly portfolio reviews, SIOP/IBP planning, gate reviews, end of life management, excess inventory, etc.Support and lead go to market activities for existing and new products in the regionPricingOwn all pricing actions for the region in collaboration with the global teamLead transactional pricing (list price management, price waterfall analysis, etc.) for the regionSupport and lead as necessary program and project pricing effortsPerform win loss analysis in collaboration with sales teamGo to market and Sales EnablementDevelop and keep current go to market for all end markets. Specific focus on Urban Security to identify key segments and vertical markets that are most attractive to invest and grow. Support channel partner managementSupport sales team with pricing, promotions required to drive key sales campaignsMarketing CommunicationPlan and oversee advertising and promotion activities including tradeshow participation, online, electronic media, and public relationsIdentify and manage suppliers for marketing related services; drive successful implementation of campaigns, promotions, and industry relationsIndustry and Competitive ResearchSource and develop market sizing and share of demand data (update regularly to keep current) for effective competitive analysis and strategy developmentMonitor competitor and industry activities to key organization current on key industry & technology trends. Publish/ share information via reports, discussions, etc. to inform / educate organizationDevelop actional insights to help drive appropriate actions to enable business to stay competitiveGeneralRecruit, develop and maintain a strong marketing team. Support and enable professional development of team members. Drive a high performing, learning, and collaborative cultureDrive strong cross functional collaboration. Collaborate with global colleagues to drive regional / global alignment. Leverage global resources as necessary to drive efficienciesDevelop and manage marketing operating budgetOversee and evaluate marketing results and adjust approach to meet changing market and competitive conditions.Develop and maintain appropriate KPIs and prepare necessary business reportsComply with and ensure department compliance with Company policiesOther duties as requiredOther: Able to travel up to 25% 
