Develop strategy and marketing plans for assigned product line.Specifies market requirements for current and future products by conducting market research supported by ongoing visits to customers and non-customers.Develop and analyze key metrics for the assigned product line on a regular basis to assess overall performance.Ensure profitability of assigned product line.Collaborate with engineering to define product release requirements and roadmap.Actively manage product lifecycle – conceptualization, launch, production, and end of life.Utilize pricing power framework to establish reference prices.Provide input into the discounting guidelines.Collaborate with Marketing Communications to define product market communication objectives, go-to-market strategy, and launch plan (product positioning, key benefits, target customers).Support development, release, and dissemination of marketing collaterals, including web content.Conduct market, customer, competitor, and user research; analyze potential partner relationships, if applicable, for the product line.Monitor Smiths Interconnect and competitors’ share in addressed market.Maintain a comprehensive product offering presentation.Contribute to Smiths Interconnect’s synergies, manufacturing, and sales.Actively support key stakeholders by providing trainings, meeting with customers, and participating in project reviews.  Co-define with Sales strategic customers list and associated level of service.Comply with all Smiths Interconnect EHS programs, policies, procedures, and participate in required trainings
