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Direct Marketing Manager
PURPOSE: The purpose of this position is to assist the Canvassing Manager to cost effectively drive non-media lead generation and local awareness through the local canvassing program.
PRIMARY RESPONSIBILITIES:
Assists in the daily management of canvassing team with a hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals.
Assists in recruiting, and training of canvass team.
Instructs, demonstrates, observes and coaches team to generate leads using approved company methodology.
Monitors team members daily to ensure they are following scripts and guidelines.
Sets the pace for the canvassing teams efforts and is the living example of their conduct and behavior.
Assists in coordinating canvass logistics with mapping and tracking, permit logistics, script and flyer maintenance, organizing field lead sheets, verifying / validating leads gathered during each shift.
Provides timely tracking and entering of marketing data into corporate database.
Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person on neighborhoods and cities where Renewal by Andersens products and services can be demonstrated with the intent of generating qualified leads and appointments.
Coordinates w/ Corporate Marketing to assist with local implementation and tracking of other corporate marketing initiatives.
Performs other related duties, as assigned
Executes projects based on business need as assigned
Qualifications
High School degree
Requires 1+ years of experience in management experience in canvassing / face to face marketing.
Excellent training and coaching skills
Requires weekend work
Ability to think strategically, with strong project management skills, including attention to detail
Strong verbal and written communication skills
Ability to self manage resources (time and budget) to achieve objectives
Ability to analyze effectiveness of canvassing program and canvassing team
Ability to understand the role of marketing communications, sales promotion and advertising
Ability to demonstrate strong leadership skills
Job:
Neighborhood Marketing
Location:
Clinton, MD and Surrounding areas
