Responsibilities:For operational marketing automation consulting, role is to support Client in plenty of activities regarding Email Marketing Campaigns, Personalization Campaigns or A/B Tests with Adobe Marketo.These activities are or could be:Landing page and form buildingBuild up (concepted) Personalization CampaignsBuild up (concepted) A/B Tests for existing CampaignsSet up and execute drip/nurture campaigns with complex logicAudience SegmentationCreation of lead scoring rules to drive conversionsData hygiene to increase marketo database and enhance delivery ratesData enrichmentDatabase Optimization: support efforts for strong data hygiene including the build of normalization campaigns, enriching campaigns, data segmentations, deliverability campaigns, and overall database clean up and templatization.Maintain marketing forms for compliance and optimizationWork within Wrike for marcom project managementRequirements:Marketo Certified ExpertB2B marketing automation experience with at least 5+ years of admin experience in Marketo and strong experience with Salesforce.Experience working within a matrix organization. Previous agency experience a plus.A strong understanding of database structure, data hygiene, analytics, and attribution.Ability to understand, assess, and implement lead scoring, lead nurturing, segmentation, personalization, and other lead/customer management practices.Working knowledge of HTML and CSSIndepth knowledge of compliance regulation (eg, CAN-SPAM) 
