Marketing Specialist

Participate in the development and execution of a communications calendar encompassing all internal and external communications and platforms including print, digital, social and public media.Responsible for the development and implementation of social media campaigns including creating the content and maintaining the Food Bank’s presence on Facebook, Instagram, and YouTube.Assist in compiling direct mail lists and help provide return analytics to the Director of Development for all direct mail pieces and e-communications.Support the Annual Giving program by designing and drafting both the new and lapsed donor mail pieces.Assist with the coordination and creation of messaging, promotional materials and record keeping for the successful execution of the Holiday Campaign, March Against Hunger, Hunger Action Month, special events and other campaigns as directed.Support marketing objectives by securing pictures, client stories, and documenting results from Outreach, corporate and organizational activities.Promote and provide marketing support to individuals, groups, and the Outreach team to Peer-to-Peer fundraising and other cause marketing endeavors.Develop materials to use for speaking engagements including PowerPoint Presentations and handouts.Maintain accurate and up to date records for all community engagement activities in the appropriate data bases and department files.Prepare reports on progress, budgets, expenditures, etc. for Feeding America or FBEM as assigned.Assist the Donor Relations Coordinator with data entry support as requested.Assists in creating and maintain departmental Standard Operation of ProceduresWork collaboratively with all FBEM departments to ensure accurate and consistent content and materials including; verifying website content is updated when needed and assist with any communication needs.Maintain a media clippings/digital photo archive and a Story Bank for use on promotional materials.Know and adhere to organizational policies and procedures, and work as an integral member of the development team.Keep current with emerging trends and skills related to digital and social media marketing to maintain best practices in marketing and communications efforts.Photograph various events related to the Food Bank of Eastern Michigan including, but not limited to, fundraisers, distributions, check presentations and agency spotlights. Travel may be required.Produce various videos for the Food Bank of Eastern Michigan to be used on social media and YouTube. Production includes scripting, filming, editing and publishing as well as maintaining a record of photographic release statements for all who are featured.Act as a brand ambassador for the Food Bank and ensure that all promotional pieces using our logo strictly adheres to our brand guidelines.Maintain and update a folder of corporate headshots (photography skills will be needed).Perform other duties as assigned