OVERVIEWThe Content Marketing Specialist acts as the dedicated, high-velocity creative engine for SmartConnect. This role rapidly produces, formats, and publishes multi-channel sales enablement materials, digital content, social media campaigns, and web updates that adhere to established brand guidelines.REPORTS TOMarketing Manager, SmartConnectESSENTIAL DUTIESCopywriting & Message Delivery: Write compelling, audience-specific copy for B2B email campaigns, help with B2C educational nurture sequences, sales one-pagers, case studies, and blog posts tailored to Brokers, HR leaders, Financial Advisors, and Medicare-eligible employees.Collateral & Sales Enablement Production: Design and produce sales decks, partner co-branded one-pagers, client flyers, conference assets, and digital brochures using existing Figma/Adobe templates and brand standards.Social Media Channel Management: Own the SmartConnect organic social media publishing calendar (LinkedIn, Facebook/Meta); draft posts, design graphics, edit short-form video clips, and monitor brand community engagement.AI-Augmented Asset Creation: Deeply leverage approved AI tools to ideate, remix, draft, resize, and accelerate multi-format asset creation while strictly maintaining voice, factual accuracy, and compliance.Multimedia & Video Production: Record, splice, and edit short-form video and audio assets for social media, executive thought leadership snippets, product explainer videos, and partner webinar highlights.Campaign Coordination & Calendar Management: Manage project tasks in Monday.com, moving creative briefs from initial request through review and publication without requiring hands-on daily supervision.PERFORMANCE METRICS (KPIs)Primary (Velocity & Volume): Turnaround time from creative brief to final deliverable; volume of approved assets shipped per week across collateral, email, social, and web.Secondary (Audience Engagement): Organic social engagement and follower growth; email open/click-through rates; landing page form conversion rates; content-driven downloads.BEHAVIORSThe SVG behaviors are listed below:Be Aware (Emotional Intelligence)Be Open & Honest (Communication)Be a Team Player (Teamwork and Collaboration)Be Accomplished (Drive for Results)Be the Example (Develop Self & Empower People)Be Forward Thinking (Strategic Thinking)Be a Problem Solver (Continuous Improvement)
