General Summary Of Duties:Oversee all database marketing programs. Maintain customer lists and casino player files to enhance revenue.  Develop effective direct mail programs (with advertising agency).Role and Responsibilities: (Includes but is not limited to the following)Responsible for the development and implementation of database marketing initiatives that serve to attract new customers as well as maintain and retain existing customers.Develops new direct marketing strategy.Creates department budgets, forecasts and tracks department financials against programs.Prepares proformas and postformas on all marketing programs.Ability to work registration for casino special events and tournaments when needed.Oversees all database marketing projects to ensure accuracy and integrity of all offers, customer lists and customer records. Evaluates and inputs all marketing customer list requests.Evaluates effectiveness of database marketing efforts and makes recommendations.Develops and executes effective prospect and retention marketing programs for the property.Maintains current operating knowledge of necessary system functions to effectively coordinate database marketing projects.
