The Director of Middle Eastern Marketing is responsible for player identification and development for countries in the Middle East.  This position is responsible for creating new customer relationships and building relationships with existing players on a consistent basis. Job Responsibilities: Identifies and attracts international and domestic ethnic customers through cultural development.Analyzes the marketing potential of Middle Eastern cultures and creates a marketing strategy.Provides clear goals and objectives for business plan to cultivate new business and grow existing business from Middle Eastern countries.Responsible for evaluating player credit worthiness to determine which promotions we offer customers.Identifies a segment of players to market and creates appropriate promotional programs considering the probability of repeat business taking into consideration cultural differences.Creates strategies to counter competitors advertising approach and increase the company’s market share.Candidate should have an understanding of our customer base and cultures through the experience of living in several countries represented by the department.Travels is required to conduct marketing trips to domestic and international destinations.Manages complimentary expenses to ensure the revenue margin meets our profitability guidelines.
