The Nightlife Marketing Social Media Manager is responsible for overseeing creative content and strategy for all nightlife social media accounts to ensure continued growth of brand awareness as well as increased business sales.Job ResponsibilitiesDevelop social media strategies for artists, events, and the Wynn Nightlife brandKeep an updated posting schedule for each social account and platformResearch and monitor trending and viral audio, content, hashtags, influencers, and topicsConceptualize and execute engaging content for social platformsWork with photo, video, and graphic design teams to create new contentCreate social rollout plans for major announcements, events, and artistsAssist the resort and digital media partners with content and ad campaignsTrack and report weekly analytics and KPIs from all platforms to ensure marketing efforts are successfulMonitor comments on all platforms and reply to direct messages on all platformsCommunicate in a timely manner via email, phone calls, WhatsApp, etc.Create one sheets and marketing decks to present ideas, concepts, and strategiesPresent new ideas weekly in marketing meetingResponsible for detailed notetaking during creative meetings and marketing meetingsConcept promotional plans to increase business levels and salesManages and oversees the Social Media SpecialistAssist the Marketing Manager and Director of Marketing with tasksFlexibility to perform other job-related tasks as deemed necessary by managementAdhere to and enforce company-specific safety policiesDeliver exceptional service to every guest while interacting in a professional manner
