Reporting to the GM Omni Channel & Digital Experience, our Head of Customer Engagement & Enablement role bridges business goals and technology capability - combine technical expertise, commercial rigour and stakeholder management – (you’ll lead a wider team of 5 DRs) setting clear direction and ensuring our Martech, Adtech and customer data ecosystem delivers strong customer and commercial outcomes. Lead the vision, strategy and roadmap for TWG’s customer data, loyalty and personalisation ecosystem. Oversee key customer platforms including Salesforce Marketing Cloud, CDP, Loyalty, Google Analytics, Agentforce and the AdTech stack. Drive end-to-end customer lifecycle and personalisation strategy across owned and digital channels. Translate customer, performance and first-party data into simple, actionable insights for teams and leaders. Partner with Marketing, Product, Trade, Data and Technology teams to embed customer insights into everyday behaviour, planning and prioritisation. Develop frameworks for measurement, automation effectiveness, data usage and responsible governance. Lead, mentor and develop a high-performing team within a shared service model. Build strong vendor and partner relationships to drive platform innovation, reliability and return on investment. 
