We’re looking for a Senior Campaign Manager to lead the strategy, architecture, and performance of go-to-market campaigns for your vertical at a global level. This is a senior role with global scope — you’ll set the campaign direction, build the frameworks that regional teams execute against, and own accountability for the pipeline your campaigns generate. You’ll think at the campaign level, not the tactic level: understanding your buyer deeply, staying ahead of market shifts, and translating that intelligence into campaigns that move the right audiences at the right moment. Partnering across Portfolio Marketing, Digital, Region Marketing/ABX, Events, Sales, and Content, you’ll make sure Nearmap shows up in market with a unified, insight-driven message. If you’re energized by owning campaign strategy end to end and building the playbook other teams execute from, this is the role for you.Own the end-to-end campaign strategy for your vertical, from audience insight and campaign theme through program architecture, content strategy, and measurementTrack market trends, competitor movements, buyer priorities, and emerging use cases, and use those insights to sharpen campaign strategy and timingMap and maintain a deep understanding of the buyer’s journey for your vertical, and design campaigns that address each stage with intentionTranslate market and buyer intelligence into campaign pivots and program adjustments in real time, rather than waiting for quarterly reviewsPartner closely with Portfolio Marketing to build campaigns on a sharp foundation: validated ICP definitions, buyer personas, and a differentiated messaging architectureAlign on the messaging hierarchy for each campaign — the core narrative, how it flexes by persona and segment, and where the point of view needs to sharpenCo-develop campaign themes where category positioning and product narrative intersect, and bring campaign performance and field feedback back to Portfolio MarketingBuild campaigns as 1:Many global programs, designed once and packaged for regional activation without requiring bespoke builds for each marketOwn the Digital relationship for 1:Many programs: develop channel strategy and campaign briefs, lead audience targeting and program design, and drive optimization with DigitalDefine what global sets — theme, messaging, program strategy, digital briefs, content assets, KPIs — and what regional teams adapt for their marketsEnsure every campaign launches with a complete brief: audience definition, objectives, program family investment plan, content strategy, and measurement frameworkBalance investment intentionally across program families — Reputation, Demand, Engagement, and Enablement — in proportion to where the vertical is in its growth cycleOwn the campaign scorecard: pipeline sourced and influenced, waterfall performance, program family investment versus plan, and regional adoption of global programsSet a high bar for measurement, defining what success looks like before a campaign launches, not afterDrive continuous optimization, using performance data and market signals together to evolve campaigns in-flightLead the campaign planning process for your vertical, aligning Sales, Portfolio Marketing, Region/ABX, Events, Digital, and Content around a shared plan and shared pipeline goalsRepresent the campaign perspective in Sales planning conversations, sequencing marketing investment to where the revenue opportunity is largestSet the standard for how global campaigns are briefed, documented, and handed off to Region/ABX Marketers and Digital
