Develop and maintain relationships with wine specialty retailers, independent wine stores, key account decisions makers, and distributor sales representatives throughout the assigned territory. Execute a Tuesday through Saturday field schedule, conducting regular in-market sales calls across the assigned territory. Identify opportunities to increase shelf space, floor displays, and feature opportunities within priority stores.Partner with distributor sales teams to develop account strategies.Educate retail and consumers on the Wonderful wines portfolio, winery heritage, wine making philosophy and brand positing.Conduct in-store 3-hour wine samplings twice per week on Thursday, Friday, and/or SaturdayCommunicate regularly with sales leadership regarding opportunities, challenges, market conditions and distributor performance. 
