Within the Marketing organization, the Global Brand & Communication Manager based in the USA reports to the Brand & Communications Director.The role is responsible for driving the execution of the company's brand(s) strategy, particularly for the Somfy brand at a global level, ensuring consistency in positioning, messaging, and brand expression across all markets. The Brand & Communications Manager designs and delivers high-impact communication campaigns that strengthen brand awareness, consideration, and brand equity worldwide.Alongside this global scope, the role places a particular focus on the successful implementation and relevance of the brand strategy within the United States market (SNABA). Leveraging a deep understanding of local market dynamics, customer expectations, and competitive landscapes, the Brand & Communications Manager partners with Business Area teams to guide them in the adaptation and execution of the global communication / content projects, ensuring both local market relevance and alignment with Somfy's global brand direction.Key ResponsibilitiesDefine and roll out the global brand and communications strategy, with a specific attention on US market.Develop global communication plans in collaboration with the other Brand & Communications Managers (Europe and Emerging Markets) and Activation teams.Ensure communication plans, campaigns, and marketing assets are relevant and effective based on a strong understanding of the U.S. market, including market maturity, product offering, competitive environment, consumer insights, and business needs, while enabling local adaptation when needed.Ensure consistency of Somfy's brand positioning, identity, and messaging across all touchpoints within the U.S. region.Develop creative campaigns and content for the brand at a global level. Ensure they maximize impact and relevance in the US market, thanks to close synergies with local marketing teams.Coordinate internal teams and external partners to ensure the successful delivery of campaigns and content.Support Solution teams (especially Window Fashion Solutions teams) in their product launch initiatives, including brief development, project guidance, and ensuring compliance with brand guidelines.Collaborate closely with other members of the Brand & Communications team to build a strong, consistent, and differentiated Somfy brand globally across all customer touchpoints.Monitor brand performance and communication effectiveness through relevant KPIs and recommend continuous improvement actions.Lead and develop one collaborator (content coordinator)
