Key Responsibilities:Strategic Planning and Execution:Develop and execute a comprehensive marketing plan to support business objectives, with a focus on lead generation and industry reach.Identify and target key accounts in the health plan and health system market segments to expand brand awareness and market presence.Collaborate with executive leaders to align marketing strategies with growth and organizational strategies and goals.Define and manage marketing budget and implement and manage marketing efficacy metrics and ROIBrand Management:Strengthen and manage the SpectraMedix brand to ensure consistency and visibility across all channels.Oversee the creation of compelling marketing content and campaigns that differentiate SpectraMedix and resonate with target audiences.Digital Marketing:Lead digital marketing initiatives including SEO, SEM, and other digital channelsUtilize data analytics to measure the effectiveness of digital campaigns and adjust strategies accordingly.Content Development:Create and manage high-quality content that showcases our expertise in healthcare analytics and value-based care.Develop case studies, white papers, webinars, and other thought leadership materials.Focus on educational content, such as whitepapers, eBooks, and blog posts, highlighting the benefits of healthcare analytics in value-based care.Market Research and Analysis:Conduct market research to identify trends, opportunities, and competitive landscape.Use insights to inform marketing strategies and product development.Sales Enablement:Collaborate with the sales team to develop tools and resources that support joint sales-marketing processes.Provide training and guidance to ensure consistent messaging and effective use of marketing materials.Event Management:Plan and execute industry events, trade shows, speaking opportunities, webinars, and online events.Coordinate with partners and stakeholders to maximize event impact.Partnership and Collaboration:Build and maintain relationships with industry partners, media, and other external stakeholders.Form partnerships with industry associations and other technology providers to expand reach and credibility.Performance Analytics:Continuously monitor and analyse the performance of marketing campaigns using analytics tools.Adjust strategies based on data insights to improve lead generation and conversion rates.Customer Success:Highlight successful client achievements and develop content showcasing these achievements.
