Digital Marketing CoordinatorThe Digital Marketing Coordinator will play a key role in the development, execution, and optimization of digital marketing campaigns for CNBC’s subscription products. This role is responsible for owning day-to-day campaign operations across email, push, and owned channels, in partnership with cross-functional teams including editorial, product, customer experience, and creative.The ideal candidate is highly organized, detail-oriented, and proactive, with hands-on experience in email marketing, marketing automation, and campaign QA. This person thrives in a fast-paced, collaborative media environment and can independently manage multiple campaigns while maintaining a high standard of accuracy and performance.Key ResponsibilitiesCampaign Execution & OperationsBuild, deploy, and QA outbound marketing campaigns across email, push notifications, and owned channels using platforms such as Sailthru and AirshipOwn the end-to-end email campaign process, including audience segmentation, setup, scheduling, testing, and deployment of one-time, recurring, triggered, and dynamic campaignsPerform rigorous quality assurance across all campaign elements, including links, tracking, personalization, and renderingCampaign Management & OptimizationMonitor and analyze campaign performance, including open rates, click-through rates, conversions, and audience engagementDevelop and maintain reporting on key metrics such as subscription conversions, audience segmentation performance, and lifecycle engagementSupport ongoing optimization of campaigns through testing, insights, and performance analysisTracking & Technical OperationsManage and maintain UTM tracking, vanity URLs, and redirect logic to ensure accurate attribution and seamless user experienceOversee campaign tracking infrastructure, including maintaining internal tools such as tracking code generators and campaign trackersProactively audit digital touchpoints (e.g., landing pages, registration walls, redirects) to ensure accuracy and consistencyCross-Functional CoordinationPartner with editorial, product, Customer Service, and creative teams to ensure marketing content is timely, accurate, and aligned with business goalsCoordinate promotional campaigns, including gift-with-purchase (GWP) initiatives, from planning through executionRequest, review, and manage creative assets across internal systems (e.g., SharePoint, Adobe Photoshop, Canva)Lifecycle & Growth SupportAssist in developing and executing strategies to grow the subscriber database, including acquisition and lifecycle marketing initiativesSupport app push and onsite registration strategies to drive user acquisition and engagementContribute to lifecycle marketing efforts, including maintaining audience segmentation and automated flowsPaid Media SupportAssist with paid marketing campaigns by coordinating assets, drafting copy, and reviewing performance metricsCollaborate with internal and external partners to ensure campaigns are executed effectively and optimized over timeProject Ownership & CommunicationManage multiple projects simultaneously, maintaining clear documentation and timelinesTake ownership of assigned workstreams and proactively communicate status updates, risks, and opportunitiesSupport the Senior Growth Marketing Manager on key initiatives and broader team priorities
