We’re seeking a strategic, results-driven Account-Based Marketing (ABM) Manager to lead and execute targeted marketing programs across our priority customer segments. This role will be instrumental in aligning marketing and sales around shared revenue goals, leveraging data, segmentation, and personalized content to influence pipeline, accelerate deal velocity, and expand client relationships.  The ideal candidate brings a strong balance of strategy and execution, with deep experience in B2B marketing, sales alignment, and driving growth through 1:1, 1:few and 1:many ABM programs.  ResponsibilitiesPartner closely with sales, product marketing, and customer success to develop and execute integrated ABM campaigns across priority accounts and segmentsBuild and maintain tiered account lists in alignment with sales—leveraging firmographic, technographic, and product marketing guidanceDesign and run targeted 1:1, 1:few and 1:many ABM programs using personalized content, outreach sequences, events, and digital campaignsDevelop tailored messaging, offers, and creative assets that resonate with buying groups across the customer journeyHelp design and implement an account-level engagement scoring framework in Salesforce and HubSpot, incorporating marketing campaign performance, and sales signals to quantify and track meaningful account characteristics and determine buying readinessEstablish and maintain foundational ABM tools to support reporting and campaign performancePartner with the sales team to support outbound motions, account penetration, and expansion opportunitiesSupport account research and intelligence gathering to inform strategy and sales conversationsContinually test, measure, and optimize ABM programs for impact on pipeline, conversion, and revenue influence at scaleBase Salary Range: $120,000 - $140,000 (plus Bonus)
