The Associate Director, Media Planning leads digital media planning for healthcare and life sciences clients across channels such as search, display, video, email, mobile, and programmatic media. This role develops research-backed media recommendations, partners with Media Operations and Analytics to activate and optimize campaigns, and serves as a daily client-facing lead. The role also manages media budgets, vendor relationships, performance reporting, and cross-functional collaboration with Strategy, Creative, Content, and Client Services.What You’ll DoDevelop integrated digital media plans for healthcare clients using audience insights, channel strategy, budget allocation, and performance goals.Lead client-facing media planning discussions, presenting recommendations, reporting, and optimization opportunities to senior stakeholders.Manage media budgets, vendor relationships, media spend approvals, and campaign expenses in partnership with Media Operations.Collaborate with Analytics to review campaign performance, identify insights, and translate reporting into actionable media optimizations.Partner with Creative, Content, Strategy, and Client Services teams to align media plans with campaign objectives and measurable business outcomes.
