JOB RESPONSIBILITIESManage scheduling and publishing across all social media accountsEnsure all content is deployed accurately, on time, and aligned with brand standardsMaintain and update global content calendars on a weekly basis for cross-functional visibilityPartner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.Manage everyday communication with creative teams directlySupport the execution of global campaigns across all social platformsCommunicate social updates and changes across Marketing teams in real timeAssist in developing social briefs aligned with marketing calendars and product launchesEnsure proper tagging, collaborator setup, and platform-specific optimizations are implemented when schedulingEngage with the social community through comments on our channels, direct messages, and actively comments on other postsEscalate customer inquiries and sensitive issues to appropriate internal stakeholdersConduct ongoing social listening to identify trends, cultural moments, and real-time opportunities for Fresh to join relevant conversations and support real-time posting opportunitiesSupport ad hoc reporting on campaign and talent performance and social activations for Global Marketing. Some research includes: Social sentiment, Share of voice, Trends and keywords, and Creative PerformanceLeverage tools and native platform analytics to gather insightsTranslate performance data into actionable insights and recommendationsIdentify opportunities to optimize content, timing, and formatsWhat you will learn in the first 6 months:Build a strong understanding of Fresh’s brand voice, global social media strategy, content calendar, and approval processes across Instagram, TikTok, and other priority platforms.Develop hands-on expertise in scheduling, publishing, community management, social listening, and real-time escalation while ensuring content is accurate, timely, and on brand.Establish effective working relationships with Marketing Strategy, Creative, and cross-functional partners to support global campaigns, product launches, and social briefs.What you will achieve in 12 months:Independently manage accurate, on-time scheduling, publishing, and day-to-day community engagement across Fresh’s global social media channels.Contribute actionable recommendations from platform analytics, social listening, and campaign reporting to improve content performance, timing, formats, and audience engagement.Serve as a trusted cross-functional partner who proactively identifies cultural moments and execution opportunities that strengthen brand awareness and audience growth.Physical Requirements:Must be able to remain in a stationary position on average of 7.5 hours/day.Light to moderate lifting may be required.While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.
