Creative Lead - Lifestyle (Cash by Cash App)

Creative Lead - Lifestyle (Cash by Cash App)

03 Jul 2023
New Hampshire, Newyork 00000 Newyork USA

Creative Lead - Lifestyle (Cash by Cash App)

Vacancy expired!

In 2020, we launched Cash by Cash App, a cut-and-sew line of apparel designed and developed fully in-house. Everything starts with a concept and sketches, and we work closely with technicians to get the fit right, and source all of the materials and trims ourselves. We’re looking to bring on a dedicated dual Art Director/Designer who will lead our overall brand, direct campaigns, design marketing assets, and execute the graphic design vision for the  apparel.

The ideal candidate has broad design and illustration skills in a variety of styles with experience designing graphics for apparel. You should also have experience (or willingness for) studying fashion trends season by season. You will also art direct photoshoots and create campaign assets, including social and paid. You will work closely with our business, marketing, and apparel design team to create the look and feel of the brand and apparel.

You will:Lead the vision and execution of the Cash by Cash App brand, including how we show up through our apparel, photography, and all brand touchpointsArt direct photoshoots for campaigns, ecommerce, and social mediaDevelop concepts and design logo and graphic treatments for our apparel. You will be responsible for designing all artwork for 4-6 collections and capsules per year.Work closely with our technical designer to get artwork production-readyCreate assets for marketing use, including emails, social, and paid mediaOversee the look-and-feel of our ecommerce websiteCollaborate with our experiential marketing and PR teams to art direct launch events and pop-upsWork on a highly collaborative and fast-paced team that spans across business, marketing, apparel design, and technical product development.Immerse yourself in fashion, fashion trends, and fashion campaign work in order to maintain Cash by Cash App as a relevant voice in the spaceWork with the broader Cash App design and brand marketing teams to ensure Cash by Cash App is connected and ties back to Cash App overallWorks as a partner to writers, developing concepts collaborativelyPresent work to broader Cash App leadership and have the ability to intake and apply feedback, and ability to push back when necessary

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