We are looking for an experienced Growth Marketing Director who is a strategic thinker, demand generation and digital marketing expert, that has an analytical mind, and a knack for finding new and innovative ways to drive growth. 
In this newly created role, reporting to the VP Marketing, you will oversee and drive the growth of our company’s client base and marketing revenue contribution against set KPIs. This will be through the creation of marketing strategies and campaigns that help increase brand awareness and drive demand generation.  You will also own our overall digital marketing strategy alongside our website. 
This is an exciting time to join Miratech.  In 2025 we will be updating our brand, messaging, and building a new website. Alongside building and driving the growth marketing strategy you will lead and grow a high performing team, work cross functionally to align marketing efforts with broader business goals, and monitor key performance metrics. Responsibilities Creating and executing a comprehensive growth marketing strategy and plan, demand generation programs, campaigns and initiatives that aligns with the company’s overall business goals and marketing strategy.  Creating interest and awareness of Miratech’s services and nurturing them through the sales funnel (developing and optimising paid acquisition and retention campaigns using strategies such as ABM) until they become paying and repeat clients.  Leading the creation and ongoing development and maintenance of our new website (partnering with an agency) and SEO strategy.  Building a database and email marketing strategy to improve engagement and retention. Developing and executing multi-channel digital marketing campaigns: email marketing, social media, SEO, PPC, and display advertising having a solid understanding of marketing automation tools such as Active Campaign/Marketo/Hubspot/Pardot as well as proficiency in web analytics tools and sales tech tools. Tracking and analysing KPIs to measure performance and identify areas for optimisation through regular reporting,to identify areas for improvement and make data-driven decisions to optimise your campaigns.  Collaborating with other departments and the rest of the marketing team to ensure that there is alignment on the Growth Marketing strategy, plus consistency across all touch-points to drive a seamless experience.    Managing and growing a team of marketing professionals to achieve ambitious growth goals, proven experience aligning sales and marketing, plus collaborating closely, or leading a BDR function.And perform other duties as may reasonably be required in alignment with the purpose of the role. 
