OverviewThe Senior Director, Student Recruitment & Enrollment will lead the charge in KIPP NYC’s mission of the future to grow and serve nearly 10,000 students by 2028. The Senior Director will design and drive the regional strategy for student recruitment and enrollment, with the goal that all KIPP NYC schools are fully enrolled every school year.This role will lead the KIPP NYC Student Recruitment & Enrollment (SRE) team, which includes an Associate Director of Recruitment, SRE Data Manager, Enrollment Associate Manager, and Community Outreach team. The Senior Director will partner closely with school leaders, regional teams, and external stakeholders to meet enrollment goals through data-driven strategy and real-time community insights. Reporting to the Managing Director of Regional Operations, this NYC-based role is part of the Regional Operations  team. This is a hybrid position and based at the KIPP NYC Shared Services Team (SST) office in Midtown Manhattan and requires occasional travel to schools and programs in Manhattan, the Bronx, and Brooklyn.Key ResponsibilitiesLeadership & StrategyDesign & lead the KIPP NYC regional vision and strategy for student recruitment, enrollment, and retention strategies to meet student enrollment targets for our K-12 schoolsPartner with regional leaders, including school leaders on all matters related to student enrollment and recruitment, to ensure that outreach efforts are inclusive, culturally responsive, and grounded in the lived experiences of the families we serve. Manage strategic cross-team alignment, especially between the Regional Operations Team and the Marketing & Communications team, for weekly updates to the Chief Schools Officer and Chief Financial OfficerTeam Management & DevelopmentManage and develop the KIPP NYC Student Recruitment & Enrollment team, to effectively execute on team priorities and to foster a strong professional learning cultureOversee the recruitment team structure, including ongoing collaborations with the Community Outreach team.Build and maintain a high-performing team culture rooted in accountability, collaboration, and continuous improvement.Lead monthly school operations training on Student Recruitment and Enrollment through the year, including Opening Apps, Schoolmint, Intent to Return, Lottery Prep, and Enrollment, Recruitment Best Practices and Keep Warm Strategies. Recruitment Campaigns & Community EngagementOversee the creation and execution of regional marketing and outreach campaigns, including grassroots community engagement, and materials development.Collaborate with the Marketing and Communications Team on above-the-line advertising campaigns, including providing data and input that supports creative development, media planning, and geo targeting.Guide the Community Outreach team in building authentic relationships with families — meeting them where they are, earning their trust, and helping them envision a future with KIPP NYC.Collaborate with school operations teams to strengthen campus-specific recruitment plans and in-school family engagement efforts.Data, Systems, and Continuous ImprovementSet, monitor, and adjust annual recruitment and enrollment goals and KPIs based on rigorous data analysis, including applications, conversion rates, enrollment trends, attrition rates and landscape analysis, and demographic shifts.Lead implementation and continuous improvement of enrollment platforms, including oversight of SchoolMint training, troubleshooting, and optimization.Collaborate with the school Managing Director to regularly assess student attrition, withdrawal, and retention data to stay informed of interventions and support school leaders are executing to reach retention goals.Develop and update internal enrollment, transfer, and withdrawal policies aligned to operational excellence and family experience.Oversee and centralize annual Intent to Return Process, including coordination of data sheets, rosters and dashboards, timing, tracking, and reporting.
