Reporting to the Director, DTC Subscriber Growth, the Manager of Conversion Rate Optimization will join a growing team responsible for the adoption and growth of MS NOW’s new Membership subscription. This role will be tasked with maintaining, testing, and optimizing the direct-to-consumer conversion funnels on web and in-app to support subscription and revenue growth.The ideal candidate has experience with subscription management and testing platforms, has designed, deployed and optimized testing roadmaps, and can mobilize cross-functional teams needed to support. Prior experience launching and building test and experimentation tools and capabilities strongly preferred.Responsibilities: Maintain packaging, pricing, and promotional offers across web and appManage day-to-day operations and partnership with the subscription management platformManage SKUs and pricing for in-app purchasesExecute and optimize A/B testing of the subscription package page, purchase/payment pages and other web and app placements within the purchase funnelRegular collaboration across teams (including Product, Biz Ops, Strategy, Finance, Legal, Customer Success) to ensure alignment and share resultsManage and prioritize requests to product to support package page updates and testing roadmapProvide Customer Success team with necessary informational and training materials related to pricing, packaging and promotional offersManage the creative development process for purchase path testingPartner with Analytics to establish conversion and testing reporting requirementsProactively monitor and identify potential friction points throughout the user experience on web and app that may be impeding subscription and revenue growthPartner with acquisition marketing on target segments and lead the design, deployment, and optimization of custom landing pages for these audiences
