About the opportunity
We’re looking for a content marketer who loves creating, promoting, and amplifying amazing stories for webinars and virtual events. The right person will have an eye for top-quality B2B marketing content and a data-driven mindset to help connect content strategy to business results. You’ll play a key role in elevating Contentful’s field marketing, event marketing, and content marketing programs to ensure we serve the right content to the right customer at the right time. You’ll be measured on your ability to translate key messaging into helpful, action-oriented webinar and event content that accelerates pipeline and brings qualified leads to our sales team.
What to expect?
Align Contentful webinar strategy with industry trends, planned campaigns, thought leadership priorities, sales and customer needs, and community-driven topics of interest
Own our webinar strategy–including how we serve full-funnel campaigns, global audiences, multi-product stories
Collaborate with product marketers, field marketing, event marketers, demand gen experts, MarOps, designers, sales professionals, enablement managers, senior leaders, customers, and industry experts to:
Engage key stakeholders to align the content strategy and organizational goals with overall webinar themes
Manage and prepare speakers (including senior executives both internally and externally)
Create promotional copy for prospect and customer emails, internal enablement, and social media channels
Develop a strategy for using webinars and virtual events to build our global database of marketing leaders, lead execution accordingly
Create compelling landing pages and manage web copy to encourage registration—both live and on-demand
Develop webinar scripts and decks that provide wildly practical, helpful lessons on how to deliver the digital experiences customers expect
Create post-event email programs that keep our audience engaging, learning, and moving deeper toward ‘decision’ phase
Set up, host, and technically-manage all webinars and virtual event logistics (including serving as a key constituent for tooling consideration and management)
Help us work smarter, not harder, by brainstorming how we can best repurpose each asset (e.g., edit webinars and digital events into snackable content)
Measure results (through evaluations, attendance, and feedback) on all content and communicate findings back to key stakeholders — and modify processes to adopt best practices and incorporate feedback as appropriate
Publish and internally socialize final pieces to all appropriate channels, to ensure all our internal partners can leverage the content you produce, where appropriate
Partner with PMM and Content Director to develop and manage a scalable Events Kit that provides field marketing and events teams with an always-up-to-date kit, including:
Talk track and slides to present on stage for priority stories we need to land and repeat
Promotion copy and creative to inspire attendees to join
Event abstracts
Messaging and creative for booth installations
Content recommendations for print or digital DTAs
Guidance for booth managers and field team who is staffing events
Etc… anything that will make it easy for our bench of speakers and event team to show up and deliver a consistent, compelling, creative experience in a really scalable way
What you need to be successful?
5-10+ years leading webinar programs with a portfolio showcasing B2B event / webinar success
Previous experience working with C-suite or other senior leaders to execute on event scripts and content
Excellent written and verbal communication skills
Impeccable organization and project management skills with the ability to work on multiple projects with many stakeholders
Demonstrated success with driving revenue through webinar and content marketing
A high sense of urgency and organization while juggling multiple projects.
Experience working on event content and agenda creation will be helpful in this role, as will experience working with an event production team
Bachelor’s degree in Marketing, Journalism, or relevant field preferred
Proven ability to follow editorial governance and coach other writers and vendors to ensure content is consistent with brand voice, style, and tone
What’s in it for you?
Join an ambitious tech company reshaping the way people build digital experiences
Full-time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
Company paid parental leave to care for and focus on your growing family 
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
This role will need to be conducted in a state in which we are currently registered to do business. 
The application deadline is 04/07/25
New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant’s skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.
New York Salary Range: $147,000 - $163,000[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]
#LI-HYBRIDWho are we?
Contentful is the intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset. The Contentful Platform, Contentful Studio, and the Contentful Ecosystem combine the flexibility of composable content with the intelligence of AI, empowering digital teams to drive business momentum through collaboration, speed, and scale. Contentful powers innovative content experiences across brands, regions, and channels for organizations around the world, including nearly 30% of the Fortune 500. Nearly 800 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver and distributed around the world.
Everyone is welcome here!
“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information such as bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reaching out to us at security-esk@contentful.com with any information you may have.
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