This role is based in our Santa Monica office. About VidConVidCon is the world's premier event celebrating digital content creation where creators, fans, and industry leaders converge to shape the future of digital entertainment. Our flagship Anaheim event in 2025 attracted 55,000 attendees, 200 Featured Creators, and 150 brand exhibitors, cementing our position as the epicenter of digital culture.About UsAs part of FAN EXPO HQ and Informa (FTSE 100), we combine global resources with passionate fandom expertise. With over 10,000 colleagues across 30+ countries, we create extraordinary experiences that connect communities and drive business growth through the power of live events.The OpportunityThe Senior Partnerships Manager at VidCon serves a dual role: driving traditional sponsorship sales while also developing and monetizing VidCon's creator ecosystem. You'll sell partnerships to brands across VidCon's diverse audience segments (Community, Creator, Industry, and VIP), while simultaneously building creator-led experiences that enhance sponsorship value. Working with prestigious clients such as YouTube, Meta, TikTok, Disney+, Hasbro, and The Coca-Cola Company, you'll create integrated solutions that benefit all stakeholders.Key ResponsibilitiesMulti-Audience Sponsorship SalesDevelop expertise in VidCon's distinct audience tracks (Community, Creator, Industry, and VIP) and their unique sponsorship opportunitiesCreate tailored sponsorship packages that address the specific needs and engagement patterns of each audience segmentIdentify and secure new partnerships with brand marketers, agencies, and creator economy companies across all audience tracksDevelop cross-track sponsorship opportunities that maximize brand presence throughout the entire VidCon ecosystemConvert prospects into long-term partners through consultative selling approachesAchieve and exceed individual revenue targets and KPIs across all audience segmentsCreator Ecosystem DevelopmentPackage creator-led experiences (meetups, panels, branded segments, content series) as monetizable inventory for sponsorsOversee talent relationships for creator-led brand or marketing opportunitiesLead special projects that bring sponsors and creators together to prototype new formats and experiencesProduce case studies showcasing the impact of creator-brand integrationsBuild programs that connect creators with brands across all audience tracksClient & Partnership ManagementWork closely with Account Management to share client goals and monitor delivery throughout the partnership lifecycleDevelop "Win-Win-Win" programs benefiting clients, business, and fans with focus on long-term partnershipsCollaborate with the Sales team to develop creator-aligned sponsorship decks and pitch materialsCross-sell clients into additional products and digital packages; upsell clients into promotional programs at eventsBring opportunities, challenges, and pipeline updates to collaborative sales meetingsKey Performance IndicatorsRevenue from traditional sponsorships and creator-led partnerships across all audience tracksNew business development and client retention ratesCreator satisfaction and community growth metricsSocial engagement and campaign reachCross-track sponsorship integration success
