This role can be based in New York, NY, Boulder, CO, and Santa Monica, CA.As the Sr Comms Planner, Attendee Marketing you are responsible for developing and refining messaging frameworks, creating creative briefs, and ensuring visual alignment with campaign strategies. You will also manage the campaign calendar and supports the development of the master brief, ensuring timely execution of communication sub-briefing activities based on the Campaign Manager’s strategy and plan.
You will collaborate closely with the Product Marketing Manager and Campaign Manager, reporting directly to the Director of Attendee Marketing, to ensure that all communication plans are strategically aligned, visually cohesive, and optimized for maximum impact. By embedding agile ways of working, you will ensure iterative collaboration and adaptability to changing priorities and performance insights.KEY RESPONSIBILITIESMessaging Strategy DevelopmentDevelop and refine communication frameworks that align with the attendee value proposition, audience personas, and campaign objectives.Create messaging strategies that resonate with target audiences and key persona segments, ensuring consistency across all channels and touchpoints.Embed industry trends within the portfolio and collaborate with stakeholders within the team to increase relevance and engagement across communication channels.Creative Briefs and Visual PlanningDevelop creative briefs that outline messaging, visual direction, and audience insights for creative teams.Collaborate with designers and content creators to ensure visuals align with messaging frameworks and campaign objectives.Act as the bridge between messaging strategy and creative execution, ensuring all assets reflect the intended communication goals.Campaign Calendar ManagementManage the campaign calendar, ensuring all communication activities align with the Campaign Manager’s strategy and timelines.Coordinate with cross-functional teams to ensure timely delivery of messaging and creative assets for campaigns.Agile Ways of WorkingFoster agile workflows by embedding iterative collaboration and adaptability into communication planning.Use real-time performance data to refine messaging frameworks and creative briefs as needed.Performance Monitoring and ReportingEstablish and monitor messaging KPIs, including engagement rates, conversion rates, and audience sentiment metrics.Use insights from marketing analytics to refine communication frameworks and pivot strategies to maximize impact.
