Sales Leadership Develop and implement a unified annual Sales & Marketing Plan across both Hotel St Moritz and Sofitel Queenstown, aligned with hotels’ each property's brand positioning and revenue targets. Drive proactive sales activity across all market segments including corporate accounts, MICE, leisure, wholesale/FIT, and travel management companies (TMCs). Manage and grow a portfolio of key accounts, maintaining strong relationships with domestic and international partners, travel agents, and corporate clients. Lead the negotiation and execution of corporate rate agreements, wholesale contracts, and preferred supplier arrangements. Represent both properties at industry trade shows, sales missions, roadshows, and networking events — domestically and internationally as required. Collaborate closely with the Revenue Management function to ensure pricing strategy and channel optimisation align with sales efforts. Monitor competitive set performance, market intelligence, and demand trends, adjusting strategy accordingly. Establish and track KPIs for all sales activities including lead conversion rates, account production, segment contribution, and pipeline development.  Marketing, Brand & Communications Oversee the development and execution of integrated marketing campaigns across both properties, ensuring brand consistency and alignment with Accor and La Maison brand standards. Lead the management of each property's digital presence including websites, social media channels, email marketing, and online content strategy. Ensure all marketing collateral, imagery, and communications meet La Maison and Sofitel brand guidelines and reflect the unique identity of the property. Drive content strategy across all channels — including seasonal campaigns, F&B; promotions, spa offerings, and experiential packages. Manage public relations activities including media familiarisations, press releases, influencer partnerships, and community engagement. Oversee photography, videography, and creative production to maintain a premium, aspirational visual identity for both properties. Liaise with Accor's regional marketing and communications teams to leverage group-level resources, brand campaigns, and co-operative marketing opportunities. Monitor brand sentiment, guest reviews, and reputation metrics across platforms including TripAdvisor, Google, and OTA feedback portals.  E-Commerce & Digital Strategy Develop and lead the e-commerce strategy for both properties, maximising direct booking performance and reducing OTA dependency. Oversee the management and optimisation of Accor's proprietary booking platforms including ALL.com (Accor Live Limitless) and property-direct website booking engines. Drive SEO, SEM, and paid digital advertising strategy in collaboration with the Marketing Executive / E-Commerce Executive. Manage OTA relationships and listings (Booking.com, Expedia, Agoda, etc.), ensuring content accuracy, rate parity compliance, and positioning optimisation. Utilise data analytics and digital performance dashboards to monitor channel performance, conversion rates, cost of acquisition, and ROI on digital spend. Leverage Accor's digital marketing tools and regional support to execute targeted campaigns and loyalty-driven promotions. Identify opportunities to grow direct revenue through the ALL — Accor Live Limitless loyalty programme.  Accor & La Maison Commercial Tools The Director of Sales & Marketing is expected to demonstrate deep proficiency and strategic application of Accor's full suite of commercial tools and platforms. This includes, but is not limited to: ALL.com (Accor Live Limitless) — loyalty programme activation, member rate strategies, and direct booking growth initiatives. Accor Sales Platform (ASP) / Salesforce CRM, PMS System management — account management, activity tracking, lead management, and pipeline reporting. IDEAS / IDeaS Revenue Management System — collaboration with Revenue Management on pricing, forecasting, and demand strategy. Accor Content Hub — brand-compliant content management and asset library for all marketing collateral. Accor Marketing Cloud / CRM Email Tools — execution of targeted CRM campaigns to loyalty members and past guests. TrustYou / Guest Experience Tools — monitoring and responding to guest sentiment data to inform commercial and marketing decisions. La Maison Brand Standards Portal — ensuring both properties maintain the required brand compliance for all commercial and marketing outputs. Accor Regional Commercial Reporting Tools — monthly commercial performance reporting submitted to Accor's Australasia regional office.  Team Leadership & Development Lead, mentor, and develop a team of two direct reports: a Sales Manager and a Marketing Executive / E-Commerce Executive, fostering a high-performance, collaborative team culture. Set clear individual KPIs, conduct regular one-on-ones, and deliver formal performance reviews in accordance with company policy. Identify training and development needs and facilitate access to Accor's internal learning platforms including Accor Academy. Promote a positive and inclusive workplace culture consistent with both properties' values and Accor's global diversity and inclusion commitments. Ensure team members have access to the commercial tools, systems, and resources required to perform their roles effectively. Manage workload distribution equitably across both properties and step in to support team members during peak demand periods.  Financial & Budget Management Prepare, manage, and report on the annual Sales & Marketing budget across both properties, ensuring expenditure is tracked, justified, and within approved parameters. Provide monthly commercial performance reporting to  key stakeholders, including variances to budget and forward-looking commentary. Monitor return on investment (ROI) for all sales activities, marketing campaigns, trade show attendance, and digital advertising spend. Work collaboratively with Finance stakeholders  to ensure accurate cost tracking, recharging, and reporting of all S&M; expenditure. Identify cost efficiencies and shared service opportunities across both properties in the delivery of commercial activities.  Stakeholder & Brand Engagement Act as the primary commercial relationship manager for Accor's Australasia regional commercial, brand, and digital teams. Represent both Hotel St Moritz and Sofitel Queenstown at Accor brand conferences, commercial forums, and sales councils. Engage with Tourism New Zealand, Destination Queenstown, and local tourism industry bodies to maximise destination marketing opportunities. Build and maintain productive relationships with inbound operators, airline partners, corporate clients, and event organisers. Liaise with the brand teams to ensure compliance with global luxury brand standards and commercial programmes.  
