WIN NEW DISTRIBUTION IN THE LEADING CATERING/FOODSERVICE GROUPSDeploy hunting list system and diagnose mutual value propositions with potential customersDeploy category, data, and industry insights, developing value-add and benefit-based sell-storiesManage and overcome objections, influencing multiple key stakeholders and decision makersIncrease depth of distribution and negotiate target sales volume and financial outcomesEFFECTIVE BRAND EXECUTIONDeliver outlet execution against Red Bull measures, in-store and onlineCreate customer launch programs & customer joint business plansEnsure Red Bull is activated at the point-of-decision and is included as an option in ‘Meal Combos’Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchasesMaximise visibility through strategic placement of point-of-sale materialsDevelop promotional program inclusive of ‘Limited Time Offers’PREMIUM BRAND ACTIVATIONBring Red Bull consumer promotions to life across catering and foodservice customers to drive brand awareness and sales.Engage and integrate Catering/Foodservice customers into Red Bull owned eventsDevelop tailored customer-specific promotional initiatives that create value for both the customer and Red BullFoster collaborative partnerships across Red Bull teams and with customers to deliver impactful brand activationsContribute to Red Bull's annual business planning process, identifying opportunities for growth and innovation
