As a Sales Development Representative at Xref, you will play a crucial role in driving pipeline growth by sourcing and qualifying new leads, holding insightful conversations with prospects, enriching contact information, and routing leads down the appropriate path. You’ll work closely with marketing, sales, and customer success to ensure prospects receive a seamless experience, whether they self-serve or move through the sales pipeline.
This is initially a six month fixed term contract role. You will be based in our Sydney CBD office for a minimum of three days per week, with the option to work from home for the remaining two days.
Key Responsibilities
Prospect & Generate Leads: Identify and engage new leads through outreach (email, LinkedIn, phone, etc.).
Qualify Prospects: Engage in meaningful conversations to understand prospect needs, budget, and decision-making authority.
Enrich Leads: Gather additional data to improve lead quality and segmentation.
Route Qualified Leads:
Path 1: Coach qualified leads to self-serve signup and transition them to Customer Success for onboarding.
Path 2: Identify high-value opportunities above our premium pricing threshold and pass them to Sales for a demo.
Book Meetings: Schedule demos and ensure smooth handoffs to Account Executives or Customer Success Managers.
CRM Management: Maintain accurate and up-to-date records in our CRM (e.g., HubSpot, Salesforce).
Collaborate Across Teams: Provide insights from conversations to inform marketing and product development.
Achieve Targets: Hit KPIs focused on sign-ups, demo bookings, and qualified lead volume.
