You will be responsible for two distinct job responsibilities Franchise Management and Retail Marketing. You will be responsible for developing and executing franchise and retail marketing plans with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content to build a sustainable business that achieves annual revenue targets. You will activate  the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (IP). Managing  events such as tradeshows, key partner meetings and consumer facing events.Additionally, this role will develop and execute short- and long-term retail channel strategies delivering annual growth strategies that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities.The role will be responsible for being the voice of the brand, consumer, and retail, balancing the demands of delivering marketing activations that drive ROI  and promoting retail sell-in of ranges.Key Responsibilities Franchise Marketing:Develop and execute territory specific franchise marketing activations, to support UP&E while creating demand value and awarenessDevelop cross-divisional symphony  programs (both marketing and PR) with other NBC Universal business units.Partner with Franchise Management (Global and Regional) to guide implementation of franchise strategies and local needsInspire licensee and retailers  through engaging brand and retail presentationsAttend top-tier retail and licensee meetings (i.e. master toy partner) in region, to share brand and retail plans Plan screenings for licensees and retailers as requiredManage mall activations and costume character appearances in marketsResponsible for overseeing presentation support and coordination of all events in region (summits, KPM’s, trade shows,) from conceptualisation to executionCollaborate with global events team to secure required event assets via the events tool kit, including invitation templates, banners, etc.  Work with global marketing team to secure required presentationsRetail Marketing, planning and execution:Develop, maintain, and drive relationships across marketing and  buyers in conjunction with category teams to drive product placement and sell throughCurate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etcProactively conceptualize and develop cross promotions with other Universal divisionsSharing of best practice with Franchise and Retail & Marketing teams in US to ensure creative is consistent and on brandRemain competitively aware of competitors’ retail programs & share best practices/resultsManage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.Managing the franchise and trade marketing budgetApprove all retail marketing submissions from licensees, agents or retailersProvide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best-in-class programs to help drive the planning processRegular attendance of trade shows and social industry functions where applicableAccountable for day-to-day management of the Franchise and Retail Marketing team
