Position Purpose:Reporting directly to the Director External Affairs (NY), the Communications & Conservation Program Manager will develop, administer, and evaluate Veolia’s water conservation program, and all associated communications, strategic partnerships and outreach, across the New York Utility Division. S/he will educate customers and employees on Veolia programs and the benefits of conservation and natural resource management, while seeking to enhancing customer satisfaction and brand image.Primary Duties/Responsibilities:The Communications and Conservation Program Manager helps develop and implements strategic, comprehensive and professional communications and community programs that educate customers, community groups, employees and other key stakeholders about Veolia’s programs and the benefits of water conservation.Educate customers, employees and key stakeholders on the company’s programs and initiatives with emphasis on the environmental and financial benefits of water conservation. Drive customer and employee engagement in support of Veolia’s core purpose and local operational goals.Develop Customer First educational and promotional content for all of the company’s digital and traditional communications channels, including web, social, e-mail, bill inserts, etc.Serve as the company’s key conservation subject matter expert. Promote the company’s conservation programs through speaking engagements, customer communications and community.Raise brand perception and satisfaction levels with customers, regulators, NGOs, elected officials and other key stakeholders.Fulfill all requirements of the New York Public Service Commission-mandated conservation program and find opportunities to evolve the program.Develop and implement programs for targeted stakeholder groups, including schools, NGOs, trade groups and customer groups.Analyze customer research data and adjust plans and programs accordingly.Under the direction of Vice President, Communications, support Veolia’s outreach programs aimed at elevating customer satisfaction, employee engagement and stakeholder relations.Lend expertise in developing conservation programs to other Veolia divisions.Key Focus Areas:Customer CommunicationsApply a Customer First approach to educational and promotional content.Utilize an omni-channeled approach to satisfy customer preferences that includes digital and traditional communications channels.New York Conservation ProgramManage and fulfill the PSC-mandated conservation program.Seek opportunities to expand and evolve the program.Community RelationsBuild in-roads with local community groups/NGOs and schools.Initiate programming for targeted groups.Represent the company at community events where appropriate.Public and Media RelationsPromote the company’s programs through public speaking engagements, industry articles, white papers, and award recognition.Develop compelling stories and generate leads that cultivate journalists’ interest in the company’s programs. Convert meaningful conversations to earned placement.Develop social media and digital content that champions the brand and supports local business strategies and goals.Other activities as deemed appropriate.
