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Palisade
Demand Generation Marketing Specialist
Job Label:ÂPali-DEMGENMKTSP
Palisade is embarking on an exciting expansion that involves new marketing and sales initiatives. We are searching for a Demand Generation Marketing Specialist who will play a significant role in initiatives to raise our profile, spark customer engagement, and generate more qualified sales leads. The day-to-day core responsibility will focus on shaping and activating digital campaigns that help our business grow. Proven experience in developing, executing, and tracking multi-channel campaigns will be required to raise the visibility of Palisade software with key audiences and acquire new leads and customers. Your analytical skills will be relied upon heavily as you create and review KPIs and monitor campaign-related activities based upon new accounts and download stats, report progress to the group, and draw conclusions from these findings to help refocus campaign efforts.
Working from our corporate office in Ithaca, NY, the Demand Generation Marketing Specialist will work closely with the Marketing Director to support and execute key demand generation efforts to deliver traffic, leads and marketing-driven pipeline in partnership with sales. You will have responsibility for executing targeted marketing activities at key targeted prospects and targeted accounts. An analytical mind that uses data to measure and adjust our marketing efforts to maximize our team's efforts will help ensure your success. Additionally, your top-notch organizational skills will be utilized as you manage multiple deadlines and projects delivering excellent customer service with a team approach. With the ability to thrive in an autonomous, fast-paced work environment while managing multiple projects simultaneously you will work cross-departmentally to optimize these campaigns and gain knowledge about effective demand generation activities. Strong writing, analysis, and communication skills are necessary as well.
Duties and Responsibilities
Work with Marketing Director on demand generation efforts, to execute lead & account acquisition strategy through multi-channel targeted lead generation / ABM campaigns
Create, execute and manage campaigns in Marketo with an eye to developing the customer journey and building pipeline
Analyze and test landing pages and forms to optimize conversions
Collaborate with marketing peers to maintain database of named contacts, working to align marketing and sales in defining the target audience to improve data quality, reporting, segmentation, and messaging
Understand Palisades market and buyer personas; refine messaging and campaign offers
Develop, execute, and optimize targeted email and nurture campaigns in Marketo. Run A/B testing on subject lines, images, copy and design as necessary
Develop targeted, industry-specific communications across complete customer journey, including product pages, landing pages, and nurture programs
Execute and evaluate Event programs, Webinar programs, and Nurture Campaigns in Marketo
Analyze campaign performance, and recommend and implement corrective actions
Collaborate with marketing colleagues to analyze and maintain lead scoring and Revenue Cycle Model
Create reports and dashboards in Marketo and CRM. Analyze statistics and attribution metrics for KPIs
Implement and maintain tracking of conversions. Investigate and repair data gaps in reporting
Optimize for scale to find areas to streamline and increase efficiencies in demand generation efforts
Work as part of team to maintain accounts (e.g. Google Ads) and manage SEM campaigns and tracking. Identify KPIs for tracking and reporting. Optimize PPC campaigns, recommend new initiatives, and monitor and report
Work as part of team to review, analyze and update digital content (including websites) following SEO best practices, and tailoring content for conversions. Help in tracking and reporting on SEO in Google Analytics
Contribute as part of team to create and manage native ad campaigns on LinkedIn, Facebook, and other platforms
Qualifications
Bachelors degree in marketing, communications, or related field and a minimum of 5 years of experience in demand generation for a B2B company
Proficient in marketing automation technology, and data analysis
Familiarity with Google Ads and experience in managing PPC campaigns is preferred
Experience managing ad platforms including Google Ads, Facebook, Twitter, and LinkedIn advertising is desirable
Familiarity with Google Analytics, including strategies for building organic web traffic and using SEO tools is preferred
Strong written and communication skills and an ability to synthesize ideas and transform them into compelling, clear communications, with excellent attention to detail is required
Familiarity with HTML is highly preferred, and knowledge of Marketo is a plus
Do not miss out on this opportunity to grow with a dynamic organization where you will be rewarded for your hard work and collaboration. Apply today and take your career to the next level!
Palisades innovative software solutions create usable insights from uncertain situations. As the leading provider of risk and decision analysis software for over 35 years, Palisade enables companies and organizations to evaluate risk at any level and decide what step comes next.Â
Decision makers at over 90% of Fortune 500 companies rely on Palisade software, along with researchers and professors at top universities worldwide. Palisade has a global presence and a diverse client base that spans a broad range of industries and organizations.Â
Palisade is always looking for new team members to support our mission of providing user-friendly analytical tools that enable decision-makers in any industry to choose the best approach. We offer a working environment that encourages innovation, creative thinking, energy, and fresh ideas. Palisade is headquartered in Ithaca, NY, and has a global workforce.Â
Palisade offers a generous benefit/compensation package that includes paid vacation, medical, and dental plan offerings and an employer match 401(k) plan, as well as market-competitive salaries.
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Related Keywords:Âemail marketing, marketing automation, social media, search engine marketing, SEM, SEO, campaign, lead generation, demand generation, landing pages, copy, list management, AdWords, Google, Twitter, LinkedIn
