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Palisade
Marketing Global Events Strategist
Job Label:ÂPali-MKTGLOEVTST
Strategic. Creative. Analytical. Collaborative.
These are some of the key attributes we expect our new Marketing Global Event Strategist to possess to be successful in this newly created role. Our company, Palisade, is an established and growing B2B analytical software company with a global reach. Based in Ithaca, NY, Palisade counts over 90% of the Fortune 500 as clients. We are embarking on an exciting expansion that involves new marketing and sales initiatives. The Global Events Strategist will be a significant part of initiatives to raise our profile, spark customer engagement, and generate qualified sales leads. This is a highly visible role which allows you to work closely with the Marketing Director and the VP of Global Sales. You will also have the independence to develop and grow this role to have the greatest overall impact on our organization, both domestically and internationally.
As our Marketing Global Events StrategistÂworking in ourÂIthaca, NY corporate headquarters, you will rely upon your previous event management experience and business acumen to drive the overall strategy for our worldwide events. Though drawing upon your previous experience in event management, this is not an event planning role, and will require someone with a strong ability to see the big picture as you work with key decision makers around the globe to be the driving force behind strategic event management initiatives. You will collaborate with and influence multiple stakeholders, including vertical marketing strategists, business unit leads, region/country leads, marketing partners and agencies to create carefully crafted event strategies to reach our target audiences throughout their purchase journey, tied into the tracking of event metrics with a variety of new and experimental approaches.
Key responsibilities of this role will include, but not be limited to:
Drive marketing strategy, planning, execution, and measurement of return for global events to meet corporate goals
Manage a strategic calendar of global events, coordinate and plan events in collaboration with the sales and marketing teams and participate in developing a framework to analyze and evaluate events for ROI
Develop corporate and campaign strategies to get the most from the event budget, develop strong relationships, enhance brand visibility, and drive lead generation and sales
Shape Palisades presence at key internal and external events, and trade shows around the globe
Define event strategies that align to business strategies and goals based upon a deep understanding of the event audience, ecosystem landscape and best practices such that Palisades presence achieves maximum impact
Highly creative and innovative marketer, creating opportunities and experiences that will drive greater awareness and preference for Palisade products and relevance in key verticals
Define Palisades overall events strategy - from branding and, messaging/narrative to demos and activations - to create a seamless and impactful experience among attendees
Regularly track, consolidate and communicate results, making recommendations on future optimization based on results
Manage event budgets with a keen understanding for how dollars have been allocated across regions/countries, marketing partners, agencies; provide regular budget updates, manage any relevant transfers and flags any issues with budgets
Successful candidates will bring to the role:
A Bachelors degree or equivalent experience
Strong experience with Microsoft Office products; especially Excel
Familiarity with marketing programs; particularly Marketo
CRM experience with Salesforce and/or Microsoft Dynamics
Previous experience with both large and niche events including worldwide industry tradeshows, professional society meetings and conferences, global workshops, conferences, and seminars
Solid understanding of sales and marketing motions and GTM planning
Ability to effectively adapt to change and/or manage conflict and in an effort to lead teams toward achieving common goals; strong problem-solving skills
Excellent written and verbal communication skills are required, with experience creating and delivering influential presentations to senior levels of internal and external management teams
Self-motivation and an ability to work independently to make decision
Join us at Palisade where your collaborative, professional personality will set you up for continued success at an organization where your hard work and commitment will get you noticed!
Palisades innovative software solutions create usable insights from uncertain situations. As the leading provider of risk and decision analysis software for over 35 years, Palisade enables companies and organizations to evaluate risk at any level and decide what step comes next.Â
Decision makers at over 90% of Fortune 500 companies rely on Palisade software, along with researchers and professors at top universities worldwide. Palisade has a global presence and a diverse client base that spans a broad range of industries and organizations.Â
Palisade is always looking for new team members to support our mission of providing user-friendly analytical tools that enable decision-makers in any industry to choose the best approach. We offer a working environment that encourages innovation, creative thinking, energy, and fresh ideas. Palisade is headquartered in Ithaca, NY, and has a global workforce.Â
Palisade offers a generous benefit/compensation package that includes paid vacation, medical, and dental plan offerings and an employer match 401(k) plan, as well as market-competitive salaries.
To apply for this position or refer someone you know, please use our online interview system managed by HireMojo.
Apply for this job:
https://app.hiremojo.com/mojo/ce/471939776/Palisade/New-York/Ithaca/Marketing-Global-Events-Strategist?sourceType=9
Once you have completed the interview, your information will be forwarded to the recruiting team for decisions on next steps.
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