Social media manager

Social media manager

16 Jun 2025
New York, Ithaca, 14850 Ithaca USA

Social media manager

About the Role:

We are seeking a results-driven, creative, and analytical OnlyFans Marketing Manager to lead the promotion and growth of our OnlyFans brand. You will be responsible for developing and executing a strategic marketing plan across various digital channels to grow subscriber count, increase engagement, and maximize revenue.

This role requires an individual with experience in adult content marketing, a deep understanding of social media trends, and strong skills in content strategy, branding, and performance analysis.

Key Responsibilities:

Strategic Growth & Branding

Develop and implement tailored marketing strategies to grow OnlyFans subscriptions and retain loyal fans.

Build and maintain a consistent and compelling brand voice across platforms.

Conduct competitor analysis and stay up to date on OnlyFans and adult content market trends.

Content Marketing & Social Media

Create and manage content calendars for Twitter/X, Reddit, Instagram (if applicable), and other platforms.

Collaborate with the content creator to craft engaging promotional posts, captions, teasers, and call-to-actions.

Optimize bio links, hashtags, and visual branding to drive traffic to the OnlyFans page.

Paid Advertising & Growth Hacking

Launch and manage paid ads on platforms that allow adult content (e.g., Reddit Ads, Telegram, FansMetrics, or third-party adult traffic platforms).

Test and optimize campaigns to improve ROI and conversion rates.

Influencer & Collaboration Management

Identify and reach out to potential collaborators or shoutout-for-shoutout (SFS) partners.

Manage affiliate and referral relationships to drive indirect traffic.

Analytics & Reporting

Track KPIs including subscriber growth, churn rate, click-through rates, and revenue performance.

Provide weekly and monthly reports with actionable insights for optimization.

Qualifications:

2+ years of experience in digital marketing, ideally in adult content, influencer marketing, or subscription platforms.

Strong knowledge of Reddit, Twitter/X, and other promotional channels that support adult content.

Experience with tools like Linktree, FansMetrics, Canva, Hootsuite, or similar.

SEO, content strategy, and basic design/editing skills are a plus.

Excellent communication, copywriting, and analytical skills.

Comfort working in a sex-positive, adult-oriented industry.

What We Offer:

Flexible, remote work

Creative freedom and collaboration

Performance-based bonuses

A role in an empowering and fast-growing industry

To Apply:

Please submit your resume, a brief cover letter detailing relevant experience, and examples of past marketing campaigns or successes (can be anonymized). Bonus if you include links to any Reddit/Twitter promotions or campaigns you’ve led.

Job Details

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