DentalFynd is an AI marketplace platform that enables purchase of dental services like cleanings, whitenings, and aligners.
This is a part time contract role for a Chief Marketing Officer at DentalFynd. The Chief Marketing Officer will be responsible for overseeing sales operations, sales management, training, and team management on a daily basis. The role requires strategic planning, goal setting, and driving revenue growth.
You will be compensated based on results delivered with a mixture of commission and equity. The goal is to have dentists create and claim their profiles on dentalfynd.com.
What will I be doing?
You will work directly with our Founder and take full ownership of our online presence and customer acquisition programs. To be successful, you will already have experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.
Example work in this role:
Create and own the go-to-market (GTM) strategy for new products & features. You will set clear objectives and goals, research and define target audiences, develop marketing and communication strategies, and measure adoption. You will also conduct customer research and apply your insights to these and other initiatives.
Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our target audiences. You will promote the company as an innovator to the press and public and oversee outbound customer-facing communications across our website, blog, and social channels.
Collaborate and lead across the organization. You will represent the voice of the customer within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, engineering, and executive leadership. You will also lead and mentor a growing team of marketers across a broad set of functions including product marketing, partner marketing, content and brand.
Deepen relationships with key partners. You will nurture existing relationships with key partners, aligning on mutual goals and driving adoption through a variety of co-marketing efforts.
Build a marketing/sales department. Identify talent needs, hire and manage a high-performing integrated marketing team.
Qualifications
Digital marketing leadership in the health space
Proven track record of developing B2B and B2C sales strategy, and strong network of small businesses, co-working spaces, dentists and DSOs;
Demonstrable experience developing and executing go-to-market plans for SaaS platforms, including targeted paid advertising, online and offline events, and content marketing;
You are a self-starter, organized and self-motivated with the ability to define goals and prioritize your work;
Strong analytical and writing skills. You are comfortable with data and analytics, and you can clearly communicate your results and ideas.
Bachelor's degree in Business, Marketing, or related field
Must be fine with compensation consisting solely of commission and equity.
Please send your resume to helloATdentalfynd.com with answers to the following:
- How many years of Marketing experience do you currently have?
- How many years of Sales experience do you currently have?
- How large is your network of small businesses, HR Benefits administrators, and channels to reach them?
- How large is your network of dentists and dental practices?
